Traditional Types of Ecommerce Business Models | Techsaga Corporations

 

e-Commerce business ideas are incomplete without being decided on a business model. One must look at various types of eCommerce business models to see how they work and why you may want to choose one over the others? So start with thinking about today's shopping trends, transformed completely now with the advent of the Internet.

Be your clothes, stationery, groceries or you want to buy something, now Innovative eCommerce businesses have transformed the way we shop today, redefining shopping sprees completely.

E-commerce business models drive innovation and should be evaluated for the target market, otherwise, it can be detrimental for your business in later stages. Digital marketing also with content marketing can be employed to increase traffic volume and generate better ROI, but only if an eCommerce effective business model is planned in a row.

the four main business models outlined below.

• Business to Business (B2B) 

• Business to Consumer (B2C)

• Consumer-to-business (C2B)

• Consumer to Consumer (C2C).

Picking an eCommerce Business Model:

Evaluate and identify the business model, which works best for you:

• Choose your customers.

The entire e-Commerce business plan is dependent on the end consumer of your product and should be planned in such a way that individuals can order quickly in higher quantities because individual product sales come with less revenue.

• Define your capabilities. 

Focus on your starting capital, pre-existing knowledge of the target market and product or service you want to sell, and your technical limitations. 

 

• Pick your offerings. 

You should be offering a service to produce your own products or resell or distribute other products. Make sure you decide on the cost and ensure a profit. Try to look into some of the best eCommerce books or spend some time reading eCommerce blogs to learn about markets.

• Position your business. 

Work on positioning yourself in the market and bring your services in front of customers, work on standing out from the crowd. This step will be key when it comes time to work on your B2B marketing.

Especially if you’re new to the industry. Your greatest chance of success in e-commerce depends on your business model which helps you to analyze your target niche, resources, and capabilities.

eCommerce has more options than we realize, other than the only B2C, primarily we think of. Selling privately branded retail products to individuals is what we assume e-commerce is. 

But Here are 4 major eCommerce classifications and 6 proven models to consider before applying the right eCommerce business model to your online store:

1. Business-to-business (B2B)

Business-to-business (B2B) eCommerce describes online transactions that happen when a company sells its products or services directly to other businesses as a wholesaler or manufacturer.

B2B models mainly composed of wholesalers, manufacturers, and distributors organizations. 

1. While launching a B2B business, you should keep in mind:

2. Target market prefer bulk ordering or not

3. Client’s or end consumer requirements and specifications

4. Potential competitors, offering competitive pricing while maintaining ROI

5. Inventory and supply chain management capabilities

6. Pricing depends on whether you are a manufacturer or reseller or distributor

2. Business-to-consumer (B2C)

B2C e-commerce is a more common eCommerce business, serving a wide audience, where online retailers sell products and services directly to end consumers. B2C business is simple as one can order anything on;y with one click online. B2C retailers adopt modern marketing and sales strategies like ads-based marketing, influencer marketing, and even social media to attract customers.

Since everything is online, e-commerce businesses can’t afford delays in service, therefore should serve customers promptly.

B2C eCommerce business owners focus on optimizing traffic, promoting marketing campaigns, and sales conversions rather than negotiating terms or managing order production.

3. Consumer-to-business (C2B)

less well-known and less intuitive than B2B and B2C e-commerce business models. In the C2B model, consumers sell products or services to a business, using freelancer platforms like Upwork and Fiverr. Increasing digitalization helps influencer-matching marketplaces like Influenza to have innovative forms of C2B.

4. Consumer-to-consumer (C2C)

C2C eCommerce businesses facilitate transactions between consumers where individuals can sell, buy, and exchange goods or services with other consumers. Consumer-to-consumer models earn profits by charging listing and transaction fees.

Unlike B2B and B2C, C2C works with third-party business owners to facilitate online transactions, protect consumers from fraud, and manage quality control on their own. 

Today, Amazon, eBay have been the largest C2C eCommerce websites in the world and expanded their reach through digital marketing and social media.

Business Hacking:

Building an eCommerce business model depends on the products or services you want to offer and what capabilities you have and how much profit you can make. If you want to produce your own goods or want to become a reseller with high markup, you should be ready to learn how to calculate important metrics like your fill rate.

Techsaga, a IT company for e-commerce, helps you to opt for a solid eCommerce business plan and pick the right platform. You can choose to have your own digital store or allow businesses to sell B2B wholesale, direct to consumers, or both. 

eCommerce business needs a smart investment in eCommerce accounting software related to all your business needs.

Techsaga offers Customised E-Commerce retail Software Solutions, as it brings expertise and a problem-oriented approach to revolutionize changes across your business resulting in cost savings and increased ROI.

Importance of Mobile App Marketing: 7 Crucial Steps You Can’t Ignore | TECHSAGA

Dependency on mobile apps is essential now to order commodities online. Anything can be accomplished in just one click through the mobile app. Whether you want to order food, or plan to buy stationery for your kid, want to book a ride, it is now unimaginable to do without the use of mobile apps. Mobile applications make your life convenient and become an inherent part of your lifestyle. No sector from medical to education to the grocery is untouched.

Mobile apps are responsible for driving the major traffic in the web world, and Ericsson Mobility Report Claimed it to rise further by a 25% increase in mobile traffic by the end of the year 2025. 

Why mobile app marketing is crucial for businesses to grow?

Trends are changing for companies in order to grow and focusing on digital marketing via mobile apps to succeed. Today, the mobile app development market is rapidly growing, and this explosive growth makes it difficult to create an app that will stand out. So, Businesses need to carefully demonstrate other effective marketing plans to boost downloads and attract a crowd to install their app.

Your success can be measured depending on what app marketing strategies you follow and how you should approach marketing your mobile app.   

Design a full functionality app according to the scope of mobile app marketing. Most prominent feature users look out for smooth-running apps and engaging user interfaces that are easy to navigate. 

How can you make your mobile app stand out among the crowded play store?

So here comes the role of mobile app marketing. The competition increased manifold among companies promising excellent services for customer retention. 

Some companies prefer to market their apps in the budding phase of app development, helping them to get insights into the app that they are building. Users can also pre-register for apps and games in the development phase. Hype is generated and buzz is created around the app to gain more user attention and increase downloads.

Mobile app marketing starts from creating a buzz among the potential users, targeting a niche customer base followed by maximum downloads, and maybe even reviewing it along with the good ratings. 

The mobile app marketing process keeps continuing even after the app launch, so a well-thought marketing strategy needs to be laid out while the app is still in the early stages of development.

While designing the mobile app marketing strategy, ensure that you get the right tricks to be followed to make it successful.

Let’s discuss them:

1.The Right Social Media Engagement

You can advertise your products or services through different social media channels. Traditional marketing was only limited to hoardings, pamphlets but the digital medium can help you get the right marketing for your product.

Digital marketing employs different social media platforms to increase brand visibility to target potential customers. Mobile app marketing starts while the app is still in development, as many users from the niche market are still looking forward to your app.

2.Influencers Engagement:

Various influencers on social media can leverage you to get more users to get them involved. Influencers generally promote mobile apps and subject them to more visibility, with their already developed customer base. App launch can be followed by collaborating influencers, to achieve instant downloads.

3.Don’t Forget the Old School Marketing

Market your mobile app might be a game-changer for your business, but traditional marketing includes print media marketing, and putting hoardings is undeniably still considered powerful.

Your brand can reach out to people living in remote areas or people who might not be active on social media, depending on the end-user of the app. Therefore, keep handy your marketing strategy for print media to get noticed among the user base.

4.Optimize it for Different Platforms

A unique logo gives you a place among the sea of brands in the market.

It is advised to get your app designed optimized for different platforms, as every platform uses a different set of algorithms for keywords Description content too should be optimized accordingly.

5.Strategy to Get Traffic

While designing an app for an already existing brand, strategies needed to bring traffic to the mobile app. One of the viable strategies is to offer some promotional discounts or coupons for the first purchase on the app. This helps you to build a loyal customer base who will be the potential buyers. The referral program can be incorporated to lure the existing customers to gain new customers through referring app in their circle(family, friends, colleagues, etc)

6.Right Category for the App Listing

e-commerce apps always find their place in shopping app listings. Hence it is recommended to keep it in a shopping category. Wrong listing under another category can hamper or decrease its visibility to the users and can fail to impact its user base.

7.App Pricing

The app should be designed in such a way that its maximum features should be available for everyone, and reasonable pricing can be quoted for the people who are willing to pay for it, to enjoy other features on your app. A free trial can be provided with limited time duration to experience the app so that chances of purchasing can be increased.

5 Ways Artificial Intelligence Impacts The Manufacturing Industry | TECHSAGA

Revolution in manufacturing has come a long way since the 1800s followed by the third industrial revolution in the 1960s. However, earlier these advancement was only limited to industrial robots which were programmed to perform only one task at a time. But with time and state-of-the-art technology, the face of manufacturing has totally changed in today’s modern world.

In Today’s era of high-end technology, artificial intelligence in the manufacturing industry is a part of a bigger trend in the direction of absolutely automatic production. With the improvement of "smart factories," AI structures have the capability to convert the manner agencies function their production by empowering humans, providing real-time insights, and facilitating the design and product innovation to increase efficiency.

Here are the 5 ways artificial intelligence impacts the manufacturing industry-

1. Optimising production processes-

Artificial intelligence helps increase the efficiency of the production floor by automating manual or repetitive tasks. Robotics is an area where this is already practiced, where robots are used to perform physical tasks such as assembly, lifting, and packaging. Industrial robots in this way eliminate the need for humans to perform routine manual tasks and allow workers to focus on more complex operations. AI structures may also be capable of optimizing production methods by tracking each level of the manufacturing cycle, which includes lead times and quantities used. In the case of additive production, machine learning algorithms may be used to expect the fill rate of machine builds, thereby optimizing manufacturing planning.

2.  Creating a Safer work environment-

One program area of robotics that has come to the leading edge in the latest years is the notion of “cobots”  collaborative robots designed to work appropriately with humans. Small and lightweight, cobots provide an entry factor for organizations in search of undertaking robotic technologies, as they may be extensively much less steeply-priced and simpler to program than conventional business robots. Cobots can assist to create more secure running environments through performing more risky and physical tasks, leaving people unfastened to work on greater complicated tasks and keep away from injury. In time, machine learning algorithms might be capable of enhancing the competencies of manufacturing facility robots in order to have better interaction with and take commands from humans. The integration of AI structures and sensors could have big implications for employee safety: for example, a robot could be capable of recognizing a risky state of affairs and take preemptive measures to prevent workers from any possible injury.

3. Predictive maintenance-

Vital to any manufacturing operation is the provision of a functioning tooling device. Being capable of predicting and saving an equipment failure or malfunction is consequently quite useful for an easy and efficient manufacturing process. However, the servicing of manufacturing devices is commonly primarily based totally on a fixed schedule, irrespective of the present-day working status, losing treasured labor time, and elevating the hazard of unexpected equipment failures. Manufacturers are consequently more and more recognizing the significance of predictive preservation solutions, for example, the usage of sensors to track the circumstance and overall performance of the device. In time, predictive preservation can sooner or later evolve into machine learning structures being capable of examining large quantities of information to predict future malfunctions. This might notably grow performance and assist lessen preservation expenses associated with steeply-priced substitute parts.

4. Forecasting Demand-

One extraordinary manner to enhance production efficiency is through appropriately forecasting and predicting demand. AI-powered structures may be immensely beneficial for this, as they're able to test many distinct models and viable outcomes. Machine learning algorithms can use the information and data to find out significant patterns and offer real-time insights. Manufacturers can use these insights to predict demand and determine which merchandise and products to prioritize accordingly.

5. Product innovation

Artificial intelligence is developing new opportunities for production — generative layout being an excellent example. The generative layout software program allows engineers to generate hundreds of thousands, of design opportunities. Designers and engineers can then pick out the effects that nicely fit their needs. In this case, artificial intelligence is capable of resolving key production and engineering challenges via way of means of developing new layout solutions that could in any other case be impossible or inconceivable. This shape of “co-creation” among human beings and technology will allow producers to create new, progressive merchandise and offer services that meet consumer wishes in much less time and at a decrease cost.

 

 

Now, the manufacturing industry is on the modern-day degree of its evolution. The industry refers to using automation and the alternate of data and encompasses technology together with the Internet of Things, cloud computing — and synthetic intelligence. IT Company is doing wonders for  Manufacturing Industry in today’s time. Techsaga provides automation services to all kinds of industries and magnifies efficiency on application to an operation. Visit our website to know more...

What is Digital Marketing?

 

Digital marketing refers to ads served through digital channels such as search engines, websites, social media, email, and mobile apps. Digital marketing using these online media channels is a way for businesses to recommend products, services, and brands online. Consumers rely heavily on digital means to search for products and services. For example, according to Think with Google Marketing Insights, 48% of consumers start inquiries on search engines, 33% look to branded websites, and 26% search within mobile applications.

Modern digital marketing is a huge system of channels where marketers simply have to onboard their brands, but online advertising is much more complex than channels alone. To realize the true potential of digital marketing, marketers need to dig deeper into today's vast and complex cross-channel world to find strategies to influence through engagement marketing. Engagement marketing is a way to build meaningful interactions with potential customers and repeaters based on the data you collect over time. Bring your customers into the digital environment to increase brand awareness, establish your position as an industry ideological leader, and put your business at the forefront when your customers are ready to buy.

What are the Components of Digital Marketing?

• Search Engine Optimization-

This is the process of optimizing your website to "rank" it higher on search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that are benefited from SEO include websites, infographics and blogs

Some of the ways to approach SEO to generate qualified traffic to your website include:

• On-Page SEO

• Off-Page SEO

• Technical SEO

• Content Marketing-

The term refers to the creation and promotion of content assets aimed at brand awareness, increased traffic, lead generation, and customer generation. The channels that can participate in your content marketing strategy are:

• Blog posts

• Ebooks and whitepapers

• Infographics

• Paid Search or Pay-Per-Click-

Paid search, or pay-per-click (PPC) advertising, typically refers to sponsored results at the top or side of a search engine results page (SERP). These ads are billed on a click-by-click basis and can be adjusted to appear when certain search terms are entered, so ads are targeted to audiences looking for something specific. These ads are very reliant on data collected from an individual's online behavior and are used to increase website traffic by delivering relevant ads to the right people at the right time. It's simply very effective.

• Social Media Marketing- 

The key to effective social media marketing simply goes far beyond just having an active social media account. We also need to incorporate social elements into every aspect of our marketing efforts to create as many peer-to-peer sharing opportunities as possible. The more inspiring your audience to engage in your content, the more likely they are to share it and potentially inspire their peers to become customers as well. The best way to do this is to hire an experienced social media marketing company.

Some of the social media marketing channels are:

• Facebook.

• Twitter.

• LinkedIn.

• Instagram.

• Snapchat.

• Pinterest.

• Email Marketing-

Even now, more than 20 years later, email is still the fastest and most direct way to reach customers with important information. Today, successful email campaigns must be very attractive, relevant, informative, and entertaining so they don't get buried in your customers' inboxes. To be successful, your marketing email must meet five core attributes. They must be reliable, relevant, conversational, coordinated across channels, and strategic.

The campaign includes:

• Blog subscription newsletter.

• Send follow-up emails to website visitors 

• Customer welcome email.

• Holiday promotion to loyalty program members. 

• Tips for customer development or similar series of emails.

• Mobile Marketing-

The mobile device is something that is next to us almost all the time and we constantly check it all day long. This makes mobile marketing very important. Two-thirds of consumers can remember a particular brand they advertised on mobile last week, but mobile makes a very subtle difference given its intimate nature. SMS, MMS, and in-app marketing are all options for reaching your customers on your device, but more than that, you should consider coordinating your marketing efforts across other digital marketing channels.

• Marketing Automation-

Marketing automation is an integrated platform that connects all digital marketing. In fact, companies that automate lead management can increase their revenue by more than 10% in 6-9 months. Without it, the campaign looks like an unfinished puzzle with important pieces. Marketing automation software helps streamline and automate marketing tasks and workflows, measure results, calculate return on investment (ROI) for digital campaigns and grow revenue faster. Marketing automation helps you gain valuable insight into which programs are working and which are not. It also provides an indicator where you can talk about your company's revenue-related digital marketing efforts. The best way of marketing automation is to hire an IT company for e-commerce like Techsaga to cater to all your marketing automation needs.

How to do Digital Marketing?

Simply follow these steps:

• Define your goals.

• Identify your target audience.

• Set a budget for each digital channel.

• Balance your paid and free digital strategies.

• Create compelling content.

• Optimize your digital assets for mobile.

• We will conduct a keyword survey.

• Iterate based on the measured analysis.

Or another most effective way is to simply hire a Digital marketing company in Noida like Techsaga to elevate your business to new heights and edge in this competitive era of Digital Marketing. It is the most appropriate and experienced organization in the market to be endorsed with in order to achieve high revenue with a state-of-the-art digital marketing approach. Visit our website to know more...https://www.techsaga.co.in/

What Can and Should be Automated in Software Development? | Techsaga Corporations

Developing software requires creative consistent human endeavor that requires deep attention to detail about the Automation software development organization, architectural strategy, coordination with key business needs. Only a few professionals can make stable, extensive, and robust software. Process of software development requires repetitive and non clever tasks. Tasks like application redevelopment or redeployment, or restart services, resetting an application, all these tasks add up a substantial amount of time and the only way to improve productivity is automation.

In Business terms; we refer to automation that enhances the development process for software and assists you in bypassing all the redundant and non creative tasks in the software development process. Automation methodology thrives to do the most complicated thing in the simplest way. Automation is an essential toolkit for a developer, and developers outsource it to help your business. Many of the human skills in software development go into making great software.

Can machines be really effective and replicate the work actually developers execute and should we even try them?

What should we automate?

What’s the difference between sculpting marble and breaking rocks?

Mind engagement with the task is what matters. Robots can break rocks and humans can sculpt. For software development, those processes of development can be automated where creativity, strategy, and cleverness are of great use for the organization. 

 

What can we automate?

The ongoing automation of software engineering is the reason that we are getting a better version of tools every year and keeping the standards according to the industry can be so difficult.

Tasks should be automated and can have significant overlap by their very nature. Some quantitative tasks are tough to measure and we can automate them.Software engineering urges you to create new things and solve new problems constantly as change is constant. Writing code is much simpler than it was decades ago. In another 10 years, software engineering jobs will be more powerful and impactful due to automating tasks. We can automate tasks that are predefined and repeated. QA engineers automate the task of manually clicking applications repeatedly so it can turn their focus towards more constructive and productive work.

Application Performance Management runs on its own when set up by analysts, during the software development process, as he repeatedly probes applications for performance issues. Deployment of software development can be done with a single push of a button to eliminate procrastination of projects and push the projects for timely delivery to clients. These tasks in software engineering are not considered valuable or interesting for the human mind. Deployment for software automation is a process that is quick, repeatable, and fully automated.

When should we outsource the automation in the development process?

It can be really helpful in listed scenarios

• Similar code functionality for different projects at the same time.

• Spinning of servers in Rackspace to run quickly to test new features.

• To catch the bugs for stress-free testing

• Need to change your infrastructure quickly while keeping all your servers in parity

So developers can automate these tasks.

Can you automate everything?

Well, the answer is Yes.

To get the best results, automated deployments can be employed for automating QA and network deployment in core business systems

End-to-end automation is the mainstream for software development as individual programming tasks like code compilation, testing, documentation etch have been disciplined for many years, but development teams are replacing them with fully automated tools as much as possible.

Automation is known to increase development speed, saves time, and builds quality into every step. Automation can lessen the burden on human shoulders for software development processes. We can combat this by removing task redundancy of re-writing and re-tooling the same automation tests end-to-end. Every naive automation brings discomfort and incredulity with it but well-trained software professionals can do the trick.

Top Mobile App Development Trends And Ideas 2021:Techsaga Corporations

 Top 12 Mobile App Development Trends to Watch Out for in 2021

Mobile applications are changing our lives constantly and rapidly in recent years. The mobile apps development company is continuously evolving. Enormous technology advancements and consumer demands are some of the factors which have a direct impact on mobile app trends.

A crucial aspect of success depends on how one keeps up with the latest trends to serve better to their clients. Mobile app development is taking brands to the next level in the field of app development as it is one of the fastest-growing industries and it is not going to slow down in the future as well.

1)AR/VR, these technologies are going to be a game-changer in the near future, also predicted to be seen on social platforms for branding as well as targeting potential customers.

For example, Snapchat and Instagram have already released their AR filters that can turn a human face into a various digital funny character

2. Smart things –

 Internet of Things, also known as IoT, is basically a full-fledged network of physical objects embedded with sensors, electronics, and software which are all interconnected within the network itself.

IoT is one of the game-changing technologies in the world of mobile application development.

3. AI & machine learning

AI & Machine Learning both have dug their heels quite deeper into the mobile app market.AI manifested itself in the form of chatbots, while artificial intelligence with the combination of machine learning  has manifested Siri, very much an inseparable part of mobile app innovations 

Many organizations do AI development to grow profitability as well as decrease operational expenses in various forms.

4. Beacons 

Beacon technology is not really a new innovation anymore for the various industries including Museums, Hotels, Healthcare, etc. The greater capability of beacons can be combined with IoT in retail, can help users with valuable information regarding sales as well as other ongoing promos that they may find within their vicinity.

5)Cloud 

The necessary element of a future mobile app is Cloud, and the world has already started waking up to the benefits as well as possibilities that Cloud has to offer. For instance, few notable benefits cloud can offer. It reduces the cost for web hosting servers with improved loading capacity and helps business operations. Nowadays, Cloud can solve all security-related concerns in mobile app development and make it more secure, fast, and reliable.

Powerful applications can be developed and can run directly on the Cloud.

6)Mobile wallets 

Mobile wallets are a game-changing element for the banking sector. There is an upsurge in demand for Mobile Payment solutions with security and the usage of mobile wallets is only going to increase in the year 2020. In today’s world, customers expect frictionless payment methods in the banking mobile apps they use. Mobile wallets as well as payment gateway integration IN MOBILE DEVELOPMENT, offer the highest level of secured encryption for all kinds of mobile apps.

7)Blockchain 

Blockchain technology has opened up new ways of exciting opportunities in the IT sector. Back in time, blockchain technology usage was only limited to creating cryptocurrencies and smart contracts only, It is possible to develop decentralized mobile applications with advanced blockchain technology.

Blockchain is expected to contribute more to the mobile app industry by making the mobile app itself decentralized

Techsaga believes that staying up-to-date with the latest trends as well as technologies is the key to keeping up with ever-changing customer demands as well as the competition. Hoping the blog should provide great insights for mobile app development trends for 2020.

Also, with all these mobile apps development trends, it is often difficult to find the exact benefits and if that’s the case, just reach out to our expert. We ensure our clients make their business app stand out in the mobile app market.