Brand Awareness on Social Media Increases Online Visibility | Techsaga Corporations

 Social media has become a powerful tool to increase brand awareness, interact directly with customers, and reach the market through social media campaigns, promotions, generate leads, link building exercises. The first step for initiating social media successfully is to pick the right platform and activities to accomplish specific business goals. Social media plays an important role in brand image development and marketing strategy. Social media is an impactful way to connect with your audiences and build a better reputation for your brand. With millions of users having access to different accounts on social media networks like Instagram, Facebook, Snapchat network accounts, so your company can have more quality fans and followers.

Online visibility is the prerequisite for the success of your business:

Almost all businesses are going digital now to create and enhance brand value over online space to the internet users towards your brand. Impactful content can make you a king in the digital space. As we know,  digital marketing or ground-level marketing plays an important role in marketing to build brand awareness and brand value in the market. Brand awareness is important to convert users into your paying customers. Any business can create an online profile for their business and reach billions of audiences through websites, yellow pages, and other social media platforms.

Here are 7 techniques discussed that you follow to add value to your online brand visibility campaign:

•  Know Your Audience

The target audience also evolves as your company grows. The first step to know your target audience before making accounts on social networks. Basic demographic information is required about users who are your users, gender, age, location, hobbies, and interests.

Facebook and YouTube are some of the social media platforms that show you analytics of your demographic groups interacting with your posts, through advertisements. You must use the appropriate keywords to target these groups for your product or service, to increase your brand visibility.

• Optimise Online Content for Search and Make It Unique

Most people start their online browsing sessions on a search engine. It is always crucial to optimize your website to up your game and end up getting a higher ranking in search results. An integral part to use unique content to avoid being penalized by search engine algorithms. Also, focus on using relevant keywords in your search engine so that online content is easy to scan and should look logical. Google search console tool can be used to pick trending keywords. Improve content visibility, using data by writing more content that includes such keywords.

• Are You Using The Right Social Media Networks

Figuring out which social media channels are relevant for your social media strategy as audiences or target groups would be different for every business. The motive is to increase your activeness on the ones where you are getting the most targeted users. For example, a younger demographic mostly has accounts on Instagram and Snapchat, while an older demographic engaged on Facebook. Instagram and Snapchat are great visual platforms to showcase your product’s physical attributes or engage with your users through high-quality content videos. However, Twitter focuses more on the latest trends built around brands to keep users updated and have one-on-one communication with them.

Make sure choosing the appropriate and compatible platforms serves you a purpose and easily can be aligned with your marketing strategy.

• Post at the Right Time

You can increase the chances of discovering your online content if the majority of your followers are online at that time. Choose different optimal times to put your posts on different social media sites to reach out to the targeted audience. Your page’s statistics help you determine the right time for blog posts, traffic spikes, and engagement. Also, different tools available like Google Analytics, Meltwater, with their key metrics help you determine when your social media audience is most engaged.

• Keyword Research

To get the right audience on social networks, you must use specific keywords rather than using general keywords.

To reach out to a wide target audience, you should perform keyword research to find out popular specific terms and to know what people are actually searching for. To step up your keyword research game, employ keyword research tools to find metrics like search volume data and competition scores for different keywords.

This approach allows you to tailor your content for your target audience, to put them in a  buyer’s journey.

•   Hashtags

Hashtags enhance the visibility of your posts for users, especially on social media channels. Tag your posts to a particular topic or current event, situation, campaign, trend, or discussion, which can be effective. Tagging your posts with hashtags helps the visibility among social media users. Including relevant tags for your industry that your customers may search for, can boost your visibility and can be more impactful even further. It is advised by Twitter already not to use more than 3 hashtags per post, to avoid you looking desperate.

•  Make Your Social Media Icons Easily Visible on Your Site

Different social media profiles display your brand's logo on the homepage, website footer, blog, contact us page, etc, or anywhere visitors can easily notice and get influenced