6 Reasons Why Digital Marketing is Essential for Healthcare Professionals Business Growth?

 Amidst pandemic outbreaks, the healthcare sector is going under revolutionized transformation and seeking online space and visibility for their healthcare services to expand and grow.

Techsaga offers IT services for the healthcare industry to improvise operational efficiencies and streamline internal processes through developing well-planned methodologies intended to support healthcare organizations and fulfill the necessities.

Experts at our branch are acquiring high-end skills in the method of deploying various software disciplines for bringing-to-operate state innovative and robust solutions for your business formation. 

Everyone is online, so it is easy for brands to expand their global reach through digital marketing. Also, healthcare professionals can reach out to prospective patients and healthcare aspirants worldwide, in order to gain trust among the audience, and expand the growth of your healthcare services. Digital marketing services for your healthcare services play a pivotal role in increasing your online presence through digital marketing techniques, furthermore, gloomy times only created the importance of investing in digital marketing for your healthcare services.

What is Healthcare Digital Marketing?

Digital selling and promotion of Healthcare services to healthcare aspirants through online/ digital platforms. Digital marketing healthcare services seems to be a lucrative investment option as almost 88% of people search for health information online and major health patients rely on online sources to get reliable health information, somewhere impacting the decision about treatment. Digital marketing paves a great way to make you stay connected with your existing and new patients.

Digital Marketing will be Fruitful for your Healthcare Services

The Corona outbreak has pushed nearly every business to go digital in order to thrive amidst the competitive landscape. People are opting for digital healthcare services providing a platform because they can instantly get the information they have been looking for, and also can promptly make bookings or communicate with specialists according to their convenience and flexibility.

A McKinsey survey revealed that 75% of respondents said that they will prefer to use digital healthcare services. This blog will help you explore the various digital marketing strategies which can be employed to expand the growth of your healthcare services in the online space.

Be a healthcare professional want new leads, want online brand presence, or want the platform to connect with patients, Here are the top six reasons that can help you drive more sales:

1. Capitalizing online patients:

With the advent of the Internet, social media networks are reshaping the way potential patients search for their healthcare providers. As per the study in 2016, nearly 54 percent of online users search for a local doctor online on a weekly or monthly basis. This figure is likely to grow exponentially by 2025, reflecting the increasing time spent by patients online. So, as a medical practitioner, one wants to have the right strategy in place in ever-increasing online opportunities? Creating a strong brand presence online that should appeal to potential and existing patients is necessary. 

2. Easier to target the right audience: 

Brick and mortar marketing methods are non-functional and the one-size-fits-all approach doesn’t seem to fit everywhere. In this digital era, customized and precise marketing strategies 

Today’s digital era demands a customized and precise marketing strategy that can help you find customers across the globe.

Every product and service segment has its own share of potential clients.

Further, you can pitch your offerings to these potential patients. With the increased digitization, there are a plethora of online channels and social media platforms like Facebook, Instagram, and Twitter, allowing you to search for specific groups based on demographics, gender, age, interests, and more. Healthcare professionals can improve their business by advertising and promoting the practice to the right customers.

3. Digital marketing for doctors is cost-effective: 

Competition seems unfair, However, the Internet and digital marketing have taken the world by storm and leveled the playing field for everyone. 

Finding all the relevant tools and services such as local online listing management, content marketing, search engine optimization (SEO), and social media marketing to position your medical practice online is a pivotal step to be impactful and cost-effective. Conventional advertising like television, newspapers, or print media can cost you a fortune and may not be impactful. 

4. Easier to interact and engage with patients: 

Everyone is short of time, to cater to this digital marketing presents a platform where patients’ continuously evolved demands can be met and helps you to stay at the top.

If health care personnel, practitioners, and professionals are continually updated and aware of their patient’s preferences, they can use this crucial information for marketing purposes and pave the way for future offerings. 

Contrary to what traditional marketing does, online marketing offers interaction and engagement opportunities with potential and existing patients. Building a stronger digital healthcare marketing plan for Proactive healthcare professionals can help you to gain insight into their preferences.

5. Develop and improve online reputation: 

A strong brand presence is vital for the long-term success of your medical practice. The brand is a perceived notion of a business that exists in the minds of your customers and building a positive brand image through advertising can help new and small health practitioners to position themselves in the market and move toward strong brand building. Through effective online channels, creating great user experiences adds to brand building. Branding enhances patient engagement and pre-and post-treatment care and provides a value-for-money experience.

6. Your competitors are doing it:

In such a fiercely competitive digital marketplace, a quick competitor analysis can help you devise the right digital marketing strategies to brand and market your medical practice and unique services. A best digital marketing plan that fits your practice ideology and goals, attracts more patients, and does not exceed your budget.

Evolve and grow

To grow and promote your practice and widen your patient base, you need to stop relying on outdated marketing methods and should head start with digital marketing methods, which offer a great horizon of medical practice...

If you do not currently have a digital healthcare marketing strategy in place, Techsaga being a leading digital marketing firm can help you to reach out to potential patients and make a stronger connection with your existing patients, with a potential digital marketing strategy best suitable to your medical practice.

Why a Business Plan Consultant is important for any Business | Techsaga Corproations

 When starting a new venture,  a proper business plan needs to be laid out to follow. A business plan is a step-by-step process, beginning from scrape to company formation until it’s working and the changes that are needed to be inculcated for the betterment of the company, and the one behind all this who keeps it all updated accurately is a business plan consultant. 

What is a Business Plan Consultant?

Business plan consultant has a very crucial role, as they help you to reach out to the angel investors, organize fundraising events, and pave your path to a bigger and prominent platform. Hiring a business consultant is not only an addition to the company cost, but the truth is far from this. A business consultant proves to be an important pillar of strength to the company and turns out to be an imperative core of the company.

Techsaga Corporations, a Digital marketing company in Noida been in this market for years, it understands the needs and requirements of business plans and diligent company employees. And accordingly, provides the best business consultants among all.

What are the actions performed by a Business Plan Consultant?

• Making of an Executive summary

• Preparation of a Business model

• Drawing subsequent Marketing Strategies

• Competitive analysis of business strategies in comparison to other competitors of the market

• Setting up technology and business plans as per the requirement 

• Highlighting the operations and management plan

• Making the framework model of the Revenue plan

• Developing financial projections 

Roles and Duties Performed by a Business Plan Consultant for your Company 

• A business plan consultant needs to present the details regarding the organization’s budget and profits at the beginning and end of the financial year. 

• A business plan consultant needs to sketch the business plan periodically and mention the goal that needs to be worked upon in the future for any growing industry. 

• A business plan consultant locates and brings new opportunities for funding for the growth of the business and you must have a business plan ready beforehand whenever you come across any fundraiser. 

Nowadays, change is the only constant thing to stay afloat in the market.  To bring and incorporate new technology, business consultant plays a crucial role in exploring the particular area. 

In today’s competitive and global market, you must have a concrete plan to launch the product, before you launch a product, so as not to be lost in the maze of the market. 

If there is an allowance for change or a new entry in the management system, it would be easier to make them understand the company workings and future implements if there will be a business plan already prepared. 

Techsaga Corporations, an Agile transformation Company beholds the aim to achieve client satisfaction, substantial business opportunities, and effective planning and strategy execution to attain the ultimate objective of accomplishment. 

Why does your Company Require a Business Plan?

• A company must focus on its objectives and goals to be achieved in the future. It is not a choice to define its mission and vision. A business consultant not only helps the company to start but also walks hand in hand to find the areas of improvement at every level and touch upon all the pressing issues.

• Market projections can only help you to minimize the risks with the high-fluctuating market. One cannot completely rely on their guesses and assumptions, where the stakes are high. This will improve the risk management of the firm as well.  

• Business plan consultant also keeps close track of, whether the company is meeting the demands or not. Your business plan will be showcasing the new ideas that need to be pitched to boost the growth of the company. If not in demand. 

• Investors are always looking for innovative business ideas and methods for investment purposes. If you have an out-of-the-box notion, something which is exclusive and different from the conventional ideas. You need a compelling business plan sketched out even in that case to attract investors. 

Techsaga Corporations, the Digital marketing experts company in Noida, provides the holistic benefits of content strategy and helps you to strategize your business plan specifically.  

6 Key Project Management Trends Shaping IT Consulting in 2021 | Techsaga Corporations

 

Covid- outbreak has caused a stir worldwide and affected market health in the worst way. Businesses are getting rocky amidst the pandemic and struggling to thrive in the ever-changing economy. The COVID-19 pandemic transformed the ways of doing business. Regaining momentum amidst this global disease is challenging. 

The majority of businesses are trying to bounce back since the world market has opened 

since 2021.

This year, their approach is to build and establish themselves to flourish in a post-pandemic era. Techsaga, IT company in noida shares the top 5 project management trends that will shape 2021 :

Trend 1: Increased Reliance on Remote Work and Distributed Teams

The global pandemic pushed nearly every business to go remote and distribute work accordingly. Running a business from your home was one of the recollected memories of employees and business owners when they look back to 2020. The post-pandemic era can witness more companies switching to work remotely or establishing hybrid teams, becoming the major trend for 2021.

Hybrid teams are flexible and can work both ways. While companies are gaining confidence in going into a fully distributed team, we can see more companies investing in the freelancer market to augment their workforce this 2021. This will help reduce their overhead costs and outsource a highly-skilled talent pool to cut costs.

Trend 2: Emphasis on Corporate Social Responsibility Programs

Major philanthropic contributions were seen during the pandemic and taught us to support our local communities for the betterment of society. Consumers are more aware and everyone wants to be a part of the contribution so consumers look for companies who are doing a bit by becoming an active contributor in rebuilding their communities. This fund can be used to run programs geared towards health and safety, environment, livelihood, and financial stability. These contributions improve the company’s market value, lineage and help in building a sustainable ecosystem for businesses and citizens alike. Project managers play an active role in shaping and pushing these actions forward.

Trend 3: Increased Focus on Human Skills

Another trend during the covid outbreak was compassion and empathy.

Apart from developing core competencies like skills, talent, and proficiency, the team’s success also depends on cultivating human skills. Leaders should put equal importance on making teams armed with the right human skills to lead their teams. Empathy, trust, communication, compassion, flexibility are key human skills that are needed foremost during these tough times.

Some of your employees may have gone through tragic fate so business leaders must step up and uplift their teams. These human values should be inculcated and deeply ingrained in the company's culture, as it is the responsibility of managers to create a safe space for your teams to work in.

Trend 4: Leverage Automation and data Analytics tools for Project Management

Last year, companies saw an exponential rise in the use of AI and Data Analytics tools.

The Past year has greatly pushed this project management trend to dominate 2021. Project managers are more prone to automating their tasks and vital time-taking processes including resource planning, scheduling, budget planning, and project monitoring. 

Project management software equipped with AI and data analytics is into upskilling the business processes as well.

Trend 5: Hybrid Project Management Approach

The traditional organizations used single project management frameworks in the past but the fast-paced times have arrived due to digitization demanding organizations to be flexible and agile. In today’s competitive world, companies are adopting a hybrid approach for project management, allowing project managers to take advantage of various techniques from different methodologies.

In 2021, More companies will use Agile methodologies by adopting hybrid project management approaches. In a few instances, companies employ both Agile methodologies and traditional project management frameworks. Project managers are taking this approach forward and are pushed to upskill and learn more frameworks to adapt to the unique requirements of their projects. 

Trend 6: Kanban for Project Management

Companies are using Kanban as a project management framework these days and combining it with Agile methodologies. So, Kanban is another project management trend, a proven method to streamline and improve workflow within the organization.

Project Management Trends in 2021

Needless to say, the year 2020 has posed challenges to the companies. Businesses need to be more flexible and to regain momentum project managers should be resilient and poised to help their organizations regain momentum and bounce back with full momentum.

By knowing and following these major project management trends, businesses can easily adapt and adjust while keeping the company's core values, business goals, and vision intact.

Each year brings its own challenges. But with focus, determination, and the right tools and techniques at your disposal, you can face these challenges head-on.

Experts’ forecasts

Forecasting is extremely difficult and depends on various factors.

 Software for project management can be integrated easily and can be managed with ease by experts.

The expert believes that software is going to become simpler and can be seamlessly integrated with other tools, such as personal time management apps.

All software applications, including project management software applicability, are mostly affected by user experience. Project Management software helps organizations in any transition and helps enterprise applications meet required specialized skills.

Seamless workflow management is possible because of more transparency in the business and depends on how teams collaborate.

Technology has already been a driving force for organizations that are following Project Management trends that increase productivity and better workflow.

To be ahead of your competitors in these gloomy times of uncertainty, hire a project management framework from Techsaga, Indian Business Consultancies.

Manage your projects and workflow with us, exploring how technology can simplify and upgrade all business processes.

How Artificial Intelligence will Transform Software Development | Techsaga Corporations

 

Artificial Intelligence is modifying the developer’s work by improving their quality, productivity & speed. From project planning to user experience everything is getting benefits from AI algorithms.

AI will be going to improve software development in the future because it is already serving human developers at each step of development.

Expanding knowledge: There is an estimation that in near future Artificial Intelligence market will see a growth rate of 18%. This means the demand for skilled software developers who are more strategic and creative will rise because later they’ll be considered as an asset to the company.

This could change the way how different varieties of software are bought and sold. The developer doesn’t need to spend a whopping amount of money on its newly released software. Companies are looking forward to opting for AI-based assistants that deliver better products quickly with high customization. 

Broader View: As a software developer, shift your focus from perfection on a single platform to multiple platforms that are not so easy to automate. This way will allow you to adjust to this new paradigm. The way AI is evolving day by day we can expect to see an enormous modification in software development.

Techsaga Corporations, an agile transformation company includes automation and development for enormous modification in the working strategy of each business. 

As automation is transforming, organizations are persuading towards AI technologies. But before implementing AI strategies companies must examine its functions.

Reshaping the role of software developers:

Technology can’t replace software developers but their roles & responsibilities started evolving & after a decade if we compare it to them from today we will surely see several changes. That means the developers who will upgrade themselves as per new technology will work effectively with AI in the future because the demand for high-skilled developers will be steep to execute different activities.

 Code quality optimization:

Through AI, developers gain new knowledge that encourages them to develop new code. AI-enabled coding apps are installed in software development to maintain the speed & accuracy of coding. So the value which the developer wants to give it to their company will maximize because they’ll spend most of their vital time in designing, problem- solving & other creative works.

DevOps Automation:

AI acts as a savior if the developer gets failed to finish the process perfectly during the upgrade. Plus it also allows the algorithm of machine learning to inspect the process of deployment.

The algorithm of ML allows the software to know how the user can act which helps to modify and adjust their on-page elements to persuade their user to take any action. A combination of improved functionality & user feedback helps in increasing conversion rate and bringing down cart abandonment.

Code Security:

Throughout the development, software security is one of the vital features that must get considered. AI helps companies to study data and they can detect anomalous behavior by machine learning. Moreover, to avoid delayed warnings companies incorporated AI into their development process. 

So, without wasting their time in reviewing files filled with mistakes, developers use AI tools to detect them & fix them in a minuscule amount of time.

 Automated Software Testing:

Software testing is a time-consuming process to measure the quality assessment. 

Prior, companies hired a QA team that prepared the checklist of features to include in their software project. So, whenever there was any new update in software, the QA would manually go through and execute these checklists but through AI not only does it get accurate testing but also addressed bugs quickly.

Software Design:

Designers have to face various constraints in finalizing the best plan for each step because it requires requisite knowledge & experience.

But AI also solves this problem by operating difficult tasks by itself. Through AI designer assistants they can design their projects after knowing their client’s preferences.

Different Benefits of AI in software Development

All the transformation and advancement that has been seen in the business nowadays, is due to software development. Prominent companies from manufacturing to retail are affected by Artificial Intelligence & Machine Learning.

Artificial Intelligence bounded the traditional software development into the modern transformation that contains various benefits for the future. So, let’s delve into details to know the advantages or benefits of AI in software development.

 Strategic Decision Making:

Sometimes it becomes hectic for developers to go through different features of products and decide which part to include and which one to eliminate. Such artificial intelligence platforms can be trained by companies after considering experiences from past project errors.

Fast Prototype:

To convert business needs into a technical solution requires a lot of time. But Machine learning shortens this process, which helps companies to deliver their products in a minuscule amount of time & earn revenue within a short period.

 Code Refactoring:

A simple code is vital for team cooperation. As companies transform themselves to the latest technology, large-scale restructuring will become inevitable.

Intelligent Assisstant:

To review documentation & troubleshoot code, developers spend a huge time & effort on it. But Intelligent Assistant saves time by providing valuable guidance & recommendation.

Accurate Estimate:

Intensive context awareness and high-level expertise are required for reliable estimation. But even after deciding an amount for any software development, there are chances that in the end, it’ll land you costly. Machine learning makes data training easier from previous projects that include feature descriptions, user stories, etc. 

 Spam Detection:

It means detecting the spam and filtering it out. Earlier this is one of the major problems but after the implementation of AI, this problem was also solved. To find spam emails, spam filters are using neural networks. Across the huge network of systems, neural networks can easily detect junk mails.

All the functions & benefits of Artificial Intelligence that are mentioned above will provide a top value to every business.

And this technology will not be going to eradicate the demand of developers instead it will encourage developers to broaden their knowledge and creativity that will help them to face future hurdles.

Earlier, If there was an error in software, the developer need to go through it thoroughly which is time-consuming but AI and ML help the developer to solve this problem in a short span.

By using Machine Learning, Artificial intelligence gather and analyze the content. Plus it leads to better decision-making by providing the right insight.

Coding apps like Tara and kite are AI-enabled that help to improve accuracy and speed during the process of coding.

By doing accurate testing, Artificial Intelligence can fix errors & bugs even before a product is released.

Test bot, visual testing is the variety of ways to do testing by AI to enhance software development.

So, every organization that can afford AI needs to understand its benefits and how they can use it effectively to cope with future obstacles.

How to Improve Operational Efficiency: A Start-to-Finish Guide for 2021 | Techsaga Corporations

 

In a professional services game, real indicators in an operational efficiency are intelligent resource allocation, utilization rates and other myriad of factors.

At the same time, giant and small businesses want to reduce their costs. in response to the global economic crisis, but only 50% of executives are able to help their companies in achieving it. 

Even after trimming costs, research demonstrates that approaching operational efficiency in order to cost-cut the programs and aim to achieve their goals, less than a fifth are able to achieve consistency rewards over the following three years. So what is operational efficiency and how an optimal operational strategy can be achieved within an organization?

Improving operations is a result of combined efforts by staff to optimize business processes, financial, staff management and technology. 

No universal remedy is present and one needs a scalable business model to turn the financial viability of projects to embrace change at all levels. 

What is Operational Efficiency? 

Operational efficiency broadly refers to delivering quality services with fewer resources by organization to achieve optimum results. It is also defined as an organization that can produce from a given amount of input in order to achieve efficiency in operations. 

Two variables are considered as quality of an entity’s operations and its operating expenses.

High levels of operating efficiency for an organization means, generating greater profit per project with the same resources. This way, operationally efficient businesses can operate in new markets while still being profitable utilizing the same resources.

Operational efficiency also involves cost management, and both internally and externally involves the organization's process for how they work. By understanding this strategy, areas can be rectified and discrepancies or inefficiencies existing can be improved or eliminated. A win-win scenario is created i.e optimal output and an exemplary product for the customer as a final result.

Increasing operational efficiency requires consistent effort and compels organizations to strive to improve operational performance and understand the correlation between productivity, sales, and customer satisfaction.

Operational efficiency can be accomplished through an increase in operational productivity and by following industry best practices. 

To remain competitive, small and medium size businesses must quickly identify redundant or underperforming workflow and avoid bottlenecks in the processes to accomplish objectives without affecting profit margins.

Managers can take a course of action and can adopt few straightforward strategies to identify organizational inefficiencies and address them before harming the bottom line.

1. Recognize Fundamental Purpose of Operations

It is critical to understand all aspects of services to achieve optimal operational efficiency. Review those aspects and identify business processes that can be labor-intensive, costly and time-consuming, and gain insight into the minor details that occur daily. Identify the improving areas or points to increase efficiency. 

You can seek professional help from experts like Techsaga to learn from Lean methodology consultants who can help assess current operations and suggest ways to improve them. 

In order to maintain organizational efficiency, it is necessary to equip employees with the necessary tools and train them with the best practices in the industry. To ensure success, employees should undergo regular training in order to educate themselves for various processes and technologies they need to utilize,whether they work in an entry-level position or the corporate sector. 

Organizing mentoring programs or training for old and new employees is an excellent way to improve operational efficiency. Also, documents related to these training should be accessible to everyone in the company as another way to ensure that everyone in the company is on the same page.

2. Establish Objectives

Organizations need to establish a productivity goal, and staff can work tangibly, following and analyzing current efficiency metrics, such as cost per piece, parts accepted per cycle, failure rates, average downtime performance. Rather than setting a productivity goal, organizations can set benchmarks to achieve desired goals and employees can also adjust and work with a realistic timeline.

3. Actively Facilitate Collaboration and Cooperation

Smart and secure collaboration is required to access information  between departments within an organization. It helps to remove bottlenecks that result in inefficiency and increased costs. Cultivating a communicative culture to increase collaboration  between teams, your entire organization will operate more effectively, will certainly increase productivity.

CRM is one of the efficient technological tools that can help in networking and enhanced cooperation in the workplace. Employees can utilize a customer relationship management system (CRM) to communicate with customers and address promptly to consumer needs. 

4. Automate As Many Procedures As Possible

One of the effective means to enhance operational performance. Adopting automation in your workplace and identifying opportunities to improve operational efficiency can be assisted with automated customer service chatbots, email responders, and data integration.

Automating routine tasks within an organization is a very effective way to deal with a majority of administrative tasks, such as invoice generation for a client, quote generation, and project management. Identifying the most time-consuming processes of employee's to make that process automated. So, employees will have more time to devote to other aspects of the business. 

5. Enhance Company Culture

Each workplace has its own uniqueness and depends on core values. For example, a collaborative work environment fosters employee trust that can increase employee productivity in turn.

In the positive workplace or work culture, professionals perform well in their profession to succeed with a sense of teamwork and belonging to the company. So, foster a reward system for such employees,who have reached or maintained a good level of efficiency and productivity for a certain period.

6. Outsource Information Management Activities

Hiring an in-house IT professional requires substantial investment

in terms of hardware, software, and administrative time. Finally, any failure in results leads to inefficiency, reducing your business’s productivity and success. All of these issues can be resolved by cost-effective outsourcing IT services through a managed service provider, if you’re looking for reliable IT support. 

Hiring a third-party for IT services also helps employees to focus on more sustainable objectives.Network disruptions and system failures are not there.

7. Prioritize Customer Retention

Customer acquisition is more tedious than customer retention and also observed to be five times costly. Customer retention can be accomplished by soliciting feedback, offering rewards, engaging existing customers, and onboarding and attracting new customers. This automatically improves operational efficiency since the objective of employees is only to focus on retaining existing customers rather than chasing new ones, which consumes their time and growth.

8. Retain Employees For The Long Term

Starting from the process of hiring, training to on-boarding an employee, a company spends a significant investment of time, money, and effort . Frequently replacing employees always results in disrupted workflows, further projects may be hampered if key personnel quit in the middle of the process. 

In this scenario, remaining employees get burned out if the majority of the workload is passed on to them, leading to dissatisfaction and failure in project deliveries on time.

To boost employee satisfaction and retention, make sure every employee’s hard work is recognized and rewarded in the organization. 

Techsaga Corporations, a Operational efficiency management company in Noida and Operational automation strategy makers, is a leading business services provider, leveraging our extensive domain knowledge and future-ready digital platforms to drive client productivity through outsourced solutions.