Need an E-Commerce Site? 5 Tips to ensure a successful eCommerce development project

Web development is complicated because a multitude of aspects is involved, from user experience to website performance. eCommerce website development is a robust and complex process, throwing particular challenges. Since website visitors will learn about making purchases, developers would want to make the process hassle-free and intuitive. Considering the aspects of usability, an eCommerce site developer ensures the user-friendly navigation, and development process must be conceptualized in such a way that products must be effectively displayed on the website providing a compelling experience to the customers.

Techsaga, an IT Company for E-commerce, renders successful development services to support clients in order to expand and grow their e-commerce business across all possible work platforms with fully-functional frameworks. Techsaga holds expertise, with proficient developers, keeping up with all the latest industry trends and technology to deliver the most suitable eCommerce development services as per clients’ business needs. Our client-centric approach, timely delivery of bug-free solutions, and 100% customer satisfaction placed us in the strongest position in the IT industry.

With the advent of the Internet, people are using it for socializing, entertainment, working, and research as well as shopping.

The millennial generation prefers the online mode of shopping and usually spends more money on online stores, therefore eCommerce will continue to grow. Currently, 43% of online shoppers research products on social media, and read comments or google about the brand, before purchasing.

In this fast-paced digitization, Retailers cannot afford to stay offline. Ecommerce sites empower businesses to reach target audiences, the brand promotes, making profits, and offers access to the global customers that brick-and-mortar stores would never offer. If an eCommerce brand seeking worldwide market access and brand recognition, then a dedicated eCommerce website is required.

A dedicated eCommerce website must implement responsive design for a better customer experience. The website should be optimized for selling your products, from basic navigation to checkout, payment, branding, and shipping. eCommerce website is optimized for mobile, to provide the best experience, as a large portion of the traffic are mobile users.

Seamless eCommerce experience is required for a robust and scalable eCommerce platform to ensure the website is optimally working. Consider these valuable points to ensure that you get the maximum from your website.

Website performance

Make sure the eCommerce platform should have a responsive design, with integrated features and functionalities with a strong uptime record. Website must be available when customers want to shop and loading time should not take long as it detaches customers’ interest in your brand.  Unlimited API ensures easy website management, and quick page loading to give customers the best experience.

Traffic capacity

eCommerce platform must handle the volume of traffic coming to your website. The website should be built in such a way that features and functionalities can be modified or added as your business expands. 

Mobile optimization

A large base of consumers are preferring mobile devices for shopping, so your platform must be optimized and scaled for an excellent mobile encounter. Enhance customer experience through features integration like geolocation, which helps customers to navigate the nearest store.

Secure payments and data

The platform must support SSL to encrypt information that needs to remain secure, securing customers’ data. Vital information like credit card details and payment information along with key information like address, phone number, email, etc, must remain secure. Only SSL implementation does not ensure that customers will show their trust that their information will remain secure. In addition, PCI compliance is needed for any business which accepts credit card payments. Self-hosted and open-source solutions require you to have a greater understanding of security, as there’s always a chance of cyber attack from hackers. 

Support Guest Checkouts

Companies with eCommerce sites require the user to sign in and fill invaluable information in order to make a purchase. E-mail provided by the customer can be utilized for follow-up communication that encourages future sales, as well as help in analyzing demographic information of customers to analyze sales. However, one should keep in mind that not always every customer wants to go through the process of creating an account in order to buy a product. Repeat customers after registration seek benefits from having an account, such as receiving notifications about upcoming sales and getting rewards. Guest -check-out is a pro idea to encourage users to create an account and upon completion, allow them to create an account using the information that they just entered.

Techsaga is a 12-year-old ISO certified company with 1200+ completed projects, serving more than 1000+ clients. Being a leading eCommerce Software Development Company, Techsaga has been successfully providing tailor-made engagement models for web, mobile, and app development services, to meet the exact requirements of clients.

• Technically Skilled & Experienced
• Creative theme and layout development
• Robust creativity
• On-Time Delivery
• Performance & Scalability
• Competitive Pricing
• Supportive Customer-Assistance

Keeping these aspects in mind while developing an eCommerce site, helps you to ensure the best experience for your customers.

If you are considering your eCommerce website getting designed? Do you want to have an idea that how to get started developing your eCommerce site from ideation to execution? Kindly speak to our web development expert.

Why and How to Use Testimonials to Increase Website Conversions

Every business has  a primary goal which is to increase their followers and conversions.However, as the world economy is getting competitive with each passing day, it is hard to get noticed  by your prospects. Therefore, if you want your brand to stand out among others and outshine your brand– Client testimonials can do wonders and speak volumes.

Customer testimonials are vital for your ecommerce business, and serve as a form of affirmation for your products or services. Techsaga, is IT Company for E-commerce, understands that leveraging the digital strategies and right SEO strategies, online retailers can reap lucrative returns for their business.

Client testimonials is a social tool to increase conversions on your through social media. Client testimonials are also referred to as ‘social proof’. In other words,visitors can find value in your products and/or services if positive feedback is displayed on your website or social pages from other real-life customers. This helps prospects to make informed decision.

In this blog post, we’ll discuss why adding testimonials to your website can be valuable for your business? 

Reviewing a book, an apparel or a hotel stay are common these days. And in numerous cases, customers probably receive countless emails asking them to write their experience in a review.

Therefore, reviews or testimonials hold more value to a business than you may think.

Dedicated Testimonials Page Can Make a Difference:

A dedicated testimonials page can prove to be a goldmine for your business as prospects who seek social proof to make purchase decisions can invest in your product/services, if convinced.

A dedicated page helps you to convince your prospects about your products or services that require a lot of investment, and you need  more testimonials for them.

A dedicated testimonials page doesn’t need whims and fancies but the most important element on the page is content itself and golden words delivered by your happy customers.

Customer testimonials are one of the most important pieces of information on website and landing pages., from which prospects can get a clear idea about your brand. Good elaborative customer testimonials are 89% more effective in increasing conversions rates as compared to other social media tools. 

Testimonials vs. Reviews.Key difference?

Client testimonials are different from user reviews. Reviews are simply the user's own independent opinion about the business, and their nature can be positive as well as negative, depending upon the experience. Contrary to that, testimonial is a carefully curated and crafted statement highlighting the positive experience about the product / service. Testimonials are garnered by the company asking their best customers to provide insights on their product/ services. 

Client Testimonials: New-Age Social Tool Demonstrate Benefits

The goal of every testimonial proves credibility of  your brand showing potential customers how previous customers satisfied with the product/ services. Prospects always prefer to know that the product has been tried and tested successfully by other customers and so they recommend it to others for future use. Testimonials should not be from an anonymous user.

Successful testimonial addresses 3 challenges:

1.Eliminates pre-purchase anxiety of prospects:

The testimonial should address the doubts, hesitations or difficulties they faced before they purchased your product. 

2.Highlighting Post-Purchase satisfaction

The customer should share the results/ outcome of using that product, that they have used it. Customers should pinpoint how the product eliminated any of the negative pain points related to the benefits coming from this product.

3. Sharing the experience:

The customer should write how soon they achieved the results. Also emphasize on how insightful, confident, happier they felt after using your products. 

It is pivotal to ask your existing customers to ask for a constructive review but since they may not speak or write lengthy testimonials because of a hectic schedule around them, they may ask your team to carefully create a script post. Team members can gather points over a quick call session and it will be imperative for you in crafting a successful testimonial which is authentic and powerful leading to strong positioning of your brand among your target audiences. 

Customer Testimonials to Increase Customer Acquisition:

Social Media

Social media channels are the best platforms to share customer testimonials. Brands that share authentic user-generated content can build more trust among their user base with their social media pages like pages on Instagram, Facebook and LinkedIn. They provide opportunities to post customer testimonials alongside customer photos and profiles.

Search Engine Optimization

Search engines always hold weightage in terms of customer testimonials for a number of reasons. Customer- engagement through testimonial is a key factor for increased search ranking for your brand and to create hype. 

Testimonials bring a fresh and honest perspective and present relevant content that proves to search engines customers are interacting with your brand.

Reviews generally contain long-tail keywords that customers are actually searching or googling.

Should exhibit meaningful understanding of the product. 

E-commerce:

20% of eCommerce businesses lose their prospects due to an unclear product or service description. Therefore, Customer testimonials are a fantastic way to mitigate this issue and keep your customers buying. 

Testimonials optimization helps in a way that generic testimonials should be represented and the content of each testimonial should be focussing on your product, another one on your customer service, and another on your reliability or responsiveness. More benefits demonstrate to prospects leading to more engagement which is likely to convert.

Most E-commerce businesses are too complicated and an experienced team like Techsaga, offers Integrated Brand Promotion Company, with the right tools and strategies to make everything work in your favor. If you think it’s time to create a niche for yourself in the market, collaborate with Techsaga for proper guidance and how you can leverage digital marketing, SEO services and advertising for better ROI. 

Advancement of Digital Lending in India | Techsaga Corporations

 

Across the world, due to the outbreak of COVID-19 gave rise to the digitalisation of companies and the financial sector is not an exception.

With a global economic crisis and a historic economic slump, 2020 has caused unprecedented disruptions and the digital lending sector has not been spared either.

Techsaga, offers digital marketing services, helping fin-tech start-ups to combat major challenges leveraging the potential of technology to fill the gaps where banks make the lending process inaccessible for customers.

Covid-19 :Stepping up the game

COVID-19 crisis has created a digital ecosystem that has complemented the growth of industries such as e‑commerce, financial services and consumer credit. Consequently, meteoric rise has been reported in digital lending, loan procurement and disbursal systems because of increased smartphone users, facilitating flexible seamless online transactions.

Impact on India:

PWC report stated that India’s digital lending market will witness a growth of 36% by 2023. Digital lending is an emerging way for those who have limited access to financial services.

India’s remotest areas have easy access to the Internet, so can lend financial services digitally in an easy way. New digital money can be lent to people across remote areas overcoming  geographical limitations, reducing transaction costs and enhancing the customer experience. Huge variety of lending models has resulted in an upsurge of contactless processes of digital lending models, each dealing with financial inclusion in unique ways.

Digital lending is transforming the financial health of India.Digital lending is a process of getting a loan digitally with no or minimum paperwork, executed with the help of the Internet. With technological advancement, the traditional banking system in India has been revolutionized, with the facilitation of Digital lending. 

What is the need for Digital lending/Digital loan?

Digital lender platforms can comprehend the paradigm shift in consumer behaviour amidst pandemic, and need of getting instant funds reported. New age tech platforms which are data-driven came into the picture providing loans according to the convenience of consumers.

There are also methods developed to check the creditworthiness of an individual while sanctioning loans. Digital mode of lending requires a tech-infused platform to facilitate lending of loans of any size in an easy manner. Digital loan facility also eliminates the cumbersome procedures of traditional banks involves less paperwork and minimal to no documentation;

Customers enjoy the digital lending in just a click away.

Since 2015, the Indian market has seen an emergence of new players rolling out on tech-enabled services like digital payments, P2P lending, insurance.  India’s financial services landscape underwent a lot of transformation with new regulatory reforms enabling hassle-free customer onboarding, quick and easy Aadhaar-based e-KYC processes, credit risk assessment processes.

Reasons for the growth of Digital Lending Model

• Online consumers prefer easy procedures involving less documentation and hassle-free onboarding 

• Online creditworthiness can be checked also, making it easier to approve or disapprove the loan.

• Advanced Data Security;

• Short disbursal time;

• Smooth process;

• Introduction of e-KYC.

Benefits of Digital Lending

The lending model in India has undergone a huge transformation due to the rise in digitization and automation. The digital lending model provides numerous benefits include-

Easy Loan Access:

Geographical barrier is no more a barrier when it comes to digital loan and any individual can easily initiate a loan application from anywhere at any time, with the help of Internet access.

No Paperwork

Digitization helps the entire procedure to be paperless which means no need to physically attend a bank for a loan requires endless paperwork.

Quick Disbursal

Don’t need to stand in a long queue to get your loan approved and processed, Digital loan is processed in just a matter of time. However, all the required documents should be ready beforehand before initiating online application.

Transparency

Transparency is one of the most significant benefits digitized lending process offers. Loan application provided must contain a good repayment history.

Useful in Emergencies

One can lend an emergency loan on an urgent basis, through quick swift processing and get disbursal.

Access to multiple lenders

Due to digitization, borrowers can access multiple lenders and help you in choosing the best-suited loan, whereas in the traditional banking system borrowers need to visit multiple times to get such information.

Easier access to loans for first-time borrowers

Traditional banking system does not disburse loans easily to first-time borrowers because of no credit payment history. However, this is not true in the case of digital lending, and borrowers can access the loan facility for the  first time.

Innovative Digital lending models

Over the last few years, a plethora of start-ups are investing in the lending landscape through innovative business models. 

Some of these digital models are mentioned below.

• Point of Sale (PoS) based lending

• Bank fintech  partnership model

• Bank-led digital models

• Invoice discounting exchanges

• Peer to peer lending

Challenges of Digital lending

Digital lending involves complex algorithms in the decision-making process while granting loan therefore should be designed in a user-friendly manner and any change must be tested before launch. 

Additionally, digitization means more automated processes and less human intervention. And people who are not that comfortable with the new features and socially backward people are a major segment who may face serious challenges, but time has arrived now to understand and accept this form of transition.

Techsaga, a digital marketing company, can handle a substantial amount of customer interactions with the help of AI-based chatbots, helping in optimizing the lending process by allowing lenders to focus on customer engagement and retention.

Source URL:- https://techsaga.medium.com/advancement-of-digital-lending-in-india-techsaga-corporations-5e004f16c5f9

How to Improve Operational Efficiency: A Start-to-Finish Guide for 2021 | Techsaga Corporations

 

In a professional services game, real indicators in an operational efficiency are intelligent resource allocation, utilization rates and other myriad of factors.

At the same time, giant and small businesses want to reduce their costs. in response to the global economic crisis, but only 50% of executives are able to help their companies in achieving it. 

Even after trimming costs, research demonstrates that approaching operational efficiency in order to cost-cut the programs and aim to achieve their goals, less than a fifth are able to achieve consistency rewards over the following three years. So what is operational efficiency and how an optimal operational strategy can be achieved within an organization?

Improving operations is a result of combined efforts by staff to optimize business processes, financial, staff management and technology. 

No universal remedy is present and one needs a scalable business model to turn the financial viability of projects to embrace change at all levels. 

What is Operational Efficiency? 

Operational efficiency broadly refers to delivering quality services with fewer resources by organization to achieve optimum results. It is also defined as an organization that can produce from a given amount of input in order to achieve efficiency in operations. 

Two variables are considered as quality of an entity’s operations and its operating expenses.

High levels of operating efficiency for an organization means, generating greater profit per project with the same resources. This way, operationally efficient businesses can operate in new markets while still being profitable utilizing the same resources.

Operational efficiency also involves cost management, and both internally and externally involves the organization's process for how they work. By understanding this strategy, areas can be rectified and discrepancies or inefficiencies existing can be improved or eliminated. A win-win scenario is created i.e optimal output and an exemplary product for the customer as a final result.

Increasing operational efficiency requires consistent effort and compels organizations to strive to improve operational performance and understand the correlation between productivity, sales, and customer satisfaction.

Operational efficiency can be accomplished through an increase in operational productivity and by following industry best practices. 

To remain competitive, small and medium size businesses must quickly identify redundant or underperforming workflow and avoid bottlenecks in the processes to accomplish objectives without affecting profit margins.

Managers can take a course of action and can adopt few straightforward strategies to identify organizational inefficiencies and address them before harming the bottom line.

1. Recognize Fundamental Purpose of Operations

It is critical to understand all aspects of services to achieve optimal operational efficiency. Review those aspects and identify business processes that can be labor-intensive, costly and time-consuming, and gain insight into the minor details that occur daily. Identify the improving areas or points to increase efficiency. 

You can seek professional help from experts like Techsaga to learn from Lean methodology consultants who can help assess current operations and suggest ways to improve them. 

In order to maintain organizational efficiency, it is necessary to equip employees with the necessary tools and train them with the best practices in the industry. To ensure success, employees should undergo regular training in order to educate themselves for various processes and technologies they need to utilize,whether they work in an entry-level position or the corporate sector. 

Organizing mentoring programs or training for old and new employees is an excellent way to improve operational efficiency. Also, documents related to these training should be accessible to everyone in the company as another way to ensure that everyone in the company is on the same page.

2. Establish Objectives

Organizations need to establish a productivity goal, and staff can work tangibly, following and analyzing current efficiency metrics, such as cost per piece, parts accepted per cycle, failure rates, average downtime performance. Rather than setting a productivity goal, organizations can set benchmarks to achieve desired goals and employees can also adjust and work with a realistic timeline.

3. Actively Facilitate Collaboration and Cooperation

Smart and secure collaboration is required to access information  between departments within an organization. It helps to remove bottlenecks that result in inefficiency and increased costs. Cultivating a communicative culture to increase collaboration  between teams, your entire organization will operate more effectively, will certainly increase productivity.

CRM is one of the efficient technological tools that can help in networking and enhanced cooperation in the workplace. Employees can utilize a customer relationship management system (CRM) to communicate with customers and address promptly to consumer needs. 

4. Automate As Many Procedures As Possible

One of the effective means to enhance operational performance. Adopting automation in your workplace and identifying opportunities to improve operational efficiency can be assisted with automated customer service chatbots, email responders, and data integration.

Automating routine tasks within an organization is a very effective way to deal with a majority of administrative tasks, such as invoice generation for a client, quote generation, and project management. Identifying the most time-consuming processes of employee's to make that process automated. So, employees will have more time to devote to other aspects of the business. 

5. Enhance Company Culture

Each workplace has its own uniqueness and depends on core values. For example, a collaborative work environment fosters employee trust that can increase employee productivity in turn.

In the positive workplace or work culture, professionals perform well in their profession to succeed with a sense of teamwork and belonging to the company. So, foster a reward system for such employees,who have reached or maintained a good level of efficiency and productivity for a certain period.

6. Outsource Information Management Activities

Hiring an in-house IT professional requires substantial investment

in terms of hardware, software, and administrative time. Finally, any failure in results leads to inefficiency, reducing your business’s productivity and success. All of these issues can be resolved by cost-effective outsourcing IT services through a managed service provider, if you’re looking for reliable IT support. 

Hiring a third-party for IT services also helps employees to focus on more sustainable objectives.Network disruptions and system failures are not there.

7. Prioritize Customer Retention

Customer acquisition is more tedious than customer retention and also observed to be five times costly. Customer retention can be accomplished by soliciting feedback, offering rewards, engaging existing customers, and onboarding and attracting new customers. This automatically improves operational efficiency since the objective of employees is only to focus on retaining existing customers rather than chasing new ones, which consumes their time and growth.

8. Retain Employees For The Long Term

Starting from the process of hiring, training to on-boarding an employee, a company spends a significant investment of time, money, and effort . Frequently replacing employees always results in disrupted workflows, further projects may be hampered if key personnel quit in the middle of the process. 

In this scenario, remaining employees get burned out if the majority of the workload is passed on to them, leading to dissatisfaction and failure in project deliveries on time.

To boost employee satisfaction and retention, make sure every employee’s hard work is recognized and rewarded in the organization. 

Techsaga Corporations, a Operational efficiency management company in Noida and Operational automation strategy makers, is a leading business services provider, leveraging our extensive domain knowledge and future-ready digital platforms to drive client productivity through outsourced solutions.

Tips to Increase Your Website Traffic for Making More Sales

 

The prevailing and increasing competition in the market needs you to devise the right strategy to drive traffic that will not accelerate naturally. Only website designing and content creation can no longer draw enough visitors to your site if you are existing or ready to launch your online business. The website should contain all the key information about your products and services. Websites social media marketing company should be created with an aesthetic appeal for increasing the number of visitors to them. Here we have listed a few tips that you can follow to increase website traffic.

1. Optimize your website for Organic Traffic:

Google Analytics gives you an overview about phrases, website visitors use phrases or use search terms to find your website. Organic search includes if someone types a word or phrase into a search engine to find a website or uses search terms to find your website currently, to draw in more visitors. These terms can be specific terms such as brand or product name or can be attributes like all-natural, free delivery,  or something else that sets you apart from your competitors. Keywords often used by visitors help you optimize your website content. 

Additionally, you should carry out a competitive analysis to look for keywords used in the websites, in social media, or in emails of your competitors.

To better describe your business to your customers, you must use plain, simple terms throughout your website.

Google Search Console is another free tool that can be used often to see which website appears in search results, integrated brand promotion company what search terms drive the most traffic, and how many people click on your site in search results.

Search engine optimization  including features can make your work best:

• Descriptive title

Make your website should be found and must include descriptions of your offerings and their benefits so that search engines can easily trace them while crawling. Include a descriptive SEO title for your website and provide one more way for people to find you.

• Leverage your website content. 

Blog posts, articles, testimonials, etc definitely improve your search rankings and undoubtedly bring visitors to your website.

• Visual Optimization:

While search engines can do better indexing of words as compared to visual elements, visual images and videos can boost your ranking if it is mobile optimized. And, ensure that each image should include short alt text describing the image to give the search engine a text alternative to interpret.

2. Greet visitors with a targeted landing page

Directing a website visitor to a dedicated landing page featuring special promotions or new features, users have been searching for, can engage them interestingly to your website and, ultimately, your business. 

Examine analytics to create content tailored according to visitors’ priorities. Building personalized messaging that can include tags for your contacts, into your ongoing marketing to inform the visitors that content posted is relevant. Landing pages, including a signup form, can have tags on the page, so everyone who joins your audience has a tag for future personalized email outreach. Tags help you send emails to targeted audiences, including automated welcome emails for new subscribers or emails highlight campaigns or promotion links to content on your website.

3. Promote your site with digital ads

Digital ads are all over the internet to promote everything online, also called banner ads.

Digital ads help to drive traffic to a website or a landing of website visitors on a campaign page. Social media channels like Facebook, Instagram, and running digital ads can target extremely niche users, according to demographics like audience age, gender, interests, or education level. 

The activity of visitors on your website provides you data of what products or services interest them, further can easily help to build and manage ads to target people. You may need a paid media strategy to find out a place for your ads, how long to run them, what kind of results to expect from a campaign.

4. Drive traffic to your website with email

Email can be a powerful outreach tool to inform the audience about your brand and to drive people to specific pages on your website. 

5.components of email promotions can be utilized for improved performance :

• Email newsletters feature useful information about promotional events and can compel existing members to your website to read an article or take advantage of an offer. This can be a powerful way to generate visits and increase sales, from already existing customers.

• Promotional emails can highlight specific sales or events that can include videos or infographics.

Based on the audience segments, you can further ready tailored versions of your newsletter to offer receptive segments.

6. Engage your audience on social media

Social media can be used as a powerful tool to amplify your message through articles, photos, or promotions, to drive website traffic. 

A key point is selecting an appropriate social media channel, depending on your business models, that works best to spread your message among your audiences.

For example; LinkedIn is an apt choice if you are planning to promote a white paper or webinar to a professional audience, while Instagram can be used for a retail business that includes visuals, like product imagery.

Get More Traffic, Get More Customers

Every business owner should take out time and plan a strategy to promote your website. Website promotion is an essential part of growing your business and using website tactics you would be able to generate more website traffic for your online store. More traffic to your online store means more opportunities to turn prospective audiences into buyers.

Integrated Brand Promotion Company, Focused on the customer’s business strategy, needs and success, the DevOps Implementation Service increases overall efficiency and agility by accelerating solutions delivery, improving quality, and delivering services at the speed of business – directly to the users. DevOps is very effective because it transforms an organization’s communication structure rather than just its processes. In the exponentially growing IT industry, being in line with changing trends and rapidly transforming consumer behavior have been the significant challenges for IT firms, globally. In the process, IT solutions that enhance organizational capabilities for high-paced product development, faster delivery of applications and services, and timely marketing of products and services remain the need of the hour for every firm to gain a competitive edge. For More Info Please Visit Our Website https://www.techsaga.co.in/