Organic Social Media vs Paid: Key Differences | Techsaga Corporations

There is a huge difference between organic social media and paid social media and if you can understand the difference between the two, you’ll be able to take your business to a different level. The work process can be the same but their application is going to be different to attract the audience online. Therefore it becomes important for you to understand that both the types of social media work separately and their method of attracting the audience is also different. Before moving forward, it’s important that you understand the pros and cons of both and then decide upon whether you need to go through an organic social media platform or a paid social media platform.

Techsaga Corporations, a Digital Marketing Company implements affordable digital marketing techniques to equip effective digital marketing strategies to help businesses get the most out of their marketing budget.

As far as Covid 19 is concerned, it has surely increased the number of social media users and at present, more than 4.2 billion social media users are available worldwide. As far as spending related to paid social media platforms is concerned, According to a prediction, it is going to increase by 12 billion in 2025. Now let’s understand both the types of social media to really know which one can be better to promote your products and services:

Organic social media

It is related to any free content which is in the form of videos, photos, posts, stories, and memes that social media users share with their friends and colleagues. This is certainly going to be the best way to grab the attention of the customers online. If you go through writing blogs or any post, it is certainly going to engage your audience with your products and services and you’ll be able to build good relations with them online.

There are three types of followers who are going to be through your organic social media usage and the first type of followers will be those who get the products and services for the first time. The second type of followers will be your own followers who will be knowing already that you'll be sharing some posts related to your products and services. And the third type of people will be those who will be able to find you through your used hashtags.

What benefits are the businesses going to get through organic social media?

• Organic social media will be able to help you establish a brand personality and a unique identity online.
• You will also be able to build customer relationships by sharing informative content and interesting post with them.
• You will also be able to engage your customers in your post and they will be able to know more about you.

What are the pros of using organic social media?

Cost-effective

An organic social media platform is definitely going to be cost-effective since you’re not going to pay anything for that. You will have to wait for the content to reach your target audience.

You can engage and assist the customers

You’ll be able to engage with their customers online and they’ll be able to know more about your products and services.

Brand personality

It’s not just about engaging and making the content cost-effective, you’ll also be able to brand your product in such a way that you will have your unique identity.

Cons of organic social media

Time-consuming

Organic social media can certainly take lots of time and if you want your brand to be known in a good manner, you will have to wait for quite some time.

Different algorithms

Organic social media takes those types of algorithms which can work on different occasions and you cannot really rely on the algorithms because they keep changing and you never know when your content will be before the target audience.

Techsaga Corporations, a Social Media Marketing Company, helped in redefining the real-estate landscape through digitization and assisting real estate companies with their modified sales and communication strategies.

What is paid social media?

It involves payment to boost your content so that your content can become visible and may reach more and more people from the audience. You’ll be able to pay different platforms like YouTube, LinkedIn, Twitter, Facebook, and Instagram and they’ll be able to share your content with the target audience. There are people who are using different platforms and they will surely be able to see your content in terms of advertisement and those who are interested will surely contact you.

Pros of paid social media

Connecting with a new audience

You’ll be able to connect with the new audience in no time since you are going to pay for the content you are going to post for them.

Cost-effective

Paid social media is certainly going to be cost-effective since you are going to pay in the manner of cost per click which is known as CPC and it is certainly going to save your money.

Retargeting is beneficial

Cost per click also helps in retargeting the same audience to whom your content was shown and if they see your content, again and again, there will be a possibility that they may get interested and try to know more about that.

Cons of paid social media

No guarantee of a good return

You’ll be able to invest through paid social media but there’s no surety of getting a good return and that’s why it is one of the aspects you must consider in a great way.

It can also be time consuming

It can certainly be time-consuming because you never know when customers will be able to respond to the content they see and for that, you will have to wait patiently.

Which type of social media can be better for you?

It is according to the requirement that you should decide whether you need to go through organic social media or paid social media. If you feel that your businesses can thrive without having to pay, you should go through organic social media and you may wait for quite some time for the result to show up. If you want some instant results from the customers online, you can choose paid social media as well and see to it whether it is going to benefit you for a long time or not. 

Techsaga Corporation, a Digital Marketing Company works on the terms of Accelerated adoption of cloud computing, unraveling the focussed strategies of social media, helping real estate developers to understand the pulse of their target audience and address their queries, feedback, and concerns in real-time.

5 Successful Social Media Campaigns You Can Learn From | Techsaga Corporation

Businesses of all types have started using social media platforms of one type or the other because they know that presence on the social media sites is what going to make their business successful. Techsaga is a Social Media Marketing Company that gives reliable marketing and branding solutions for businesses to expand. 

Facebook social media campaign: Carlsberg

Carlsberg created a special match to promote the support for Liverpool FC in the final of 2019 as far as the Champions League season was concerned. The brand shared the message through the video to Liverpool fans and influencers.

Facebook networks have become so powerful that if you want to promote your business on Facebook, you can surely captivate the attention of the audience. There are lots of companies that have been able to improve their brands only because they meet customers everywhere through the platform Facebook and they’ve got significant traffic to their website by providing the link. There are lots of products that are made available through Facebook and companies take the benefits of the users as many users keep visiting Facebook. If you want your brand to be promoted in the best way possible, Facebook is a platform that you can go through and you can keep a track record of the data that you get in the form of the number of customers.

Instagram social media campaign: Red Bull

Lots of brands have been able to make their brands run in the world and according to Forbes world’s most powerful brand list in 2020, Red Bull has got the rank of 69 and Red Bull has been able to serve the customers for over 28 years and because of this, it has been able to make its brand well known in the world. The power of Instagram has been such that it helps in driving engaged users to the brand network. You will have to grow your customer base if you want to take benefit of Instagram and you’ll have to understand how the customers behave on the platform. If you want your business brand to grow on Instagram, you will have to use Instagram hashtags for getting the benefits.

Twitter social media campaign: Auto Trader 

As far as Ireland’s largest online car marketplace is concerned, the name Auto Trader is on the top. It used the hashtag of AutoTrader goals to promote and raise awareness.  Twitter has been able to make its position high, especially among the companies and top leaders as they believe that its interaction with the people is quite conversational and it can make them feel attached to their business types and campaigns. It can capture the public imagination in the easiest way possible.

LinkedIn social media campaigns: Maersk

If you want to know the name of the largest container shipping company in the world, Maersk is the company and it has reached around 150 countries in the world. It has used its social media channels in a great way to market its activities and it has been able to know the preferences of its customers through LinkedIn in various ways. It has shared relevant information related to its business with its customers and it has used an approach that has given it a great success. It has been able to get a great leadership profile on LinkedIn and through that, it has also improved its reputation. It has given value to its followers on LinkedIn and because of this, it has established its position at the top.

Techsaga Corporations, a Digital Marketing Company holds decade-old expertise and offers digital marketing solutions, helping customers with trending marketing tools and forward-thinking strategies, enabling organizations to focus on agility, flexibility, and secure customer loyalty. 

YouTube social media campaign: Jamie Oliver’s Food Tube

Jamie Oliver’s channel on YouTube provides tutorials and recipe videos along with funny videos to the viewers. Subscribers also give suggestions and they also contribute to becoming a part of this story. The channel has been able to build great, vibrant, and interactive followers most positively. This particular channel has got more than 5.5 million subscribers and because of this, it has been able to make its brand popular.

YouTube platform has become such a platform where different types of marketing companies have come up and they have started providing solutions to the viewers in the form of videos because of this, they have gained more followers to make their brands better known.

Conclusion

Social media campaigns are always the best because they help in making a particular brand stand out among the customers. Nowadays if a business is devoid of any social media platform, it is missing so many things whose benefits cannot be imagined. Social media campaigns drive a business to the top and it also allows various customers to follow the products that a company deals in. Techsaga, a Social Media Marketing Company, has evolved with the ever-changing marketing strategy and the biggest upcoming digital marketing trends for 2022. 

How has Technology affected the Travel Agency Industry?

 Technology has changed and transformed the way we live our lives, the travel industry is also not untouched by digital evolution.

The impact of digitization can be reported on the ways travel agents do their business, compelling travel agents to understand the significance of personal computers, cell phones, and the Internet which are becoming an integral part of our lives. Travel technology is the industry game-changer.

Techsaga is Noida based IT company, catering tour, and travel industry, helping businesses with day-to-day operations, improving overall customer experience.

Technology has completely changed how we work, shop, eat and spend our leisure time only with a simple tap on our smartphones.

Consistent technological advances also made their place in the travel industry. Technology has revolutionized the travel industry as people can book hotel rooms, flights, sightseeing tours, and other activities, only with a simple click on their devices. People can plan entire travel plans and make travel adventures more convenient and fun with these massive changes due to travel technology.

Leveraging a Fast-Paced Technology:

Technology is changing rapidly more than one can ever imagine, Artificial intelligence and a few trends like machine language have only given it a boom as it brought efficiencies, automation, business opportunities to cater to the need of development of new products or services, traveler knowledge, and space for new entrants. Past technology is now history, and the only lesson we can learn is to focus on what will happen in the next 20 years in the travel industry, and how the technology can be leveraged to address new business opportunities in this industry.

Travel agencies need to keep up the pace and maintain the rhythm of change to anticipate the change that is transforming from product-centric to information and more customer-centric. Looking at some current trends, The travel industry is going under a huge paradigm shift from changing traffic patterns to a web/mobile history where consumer search history or recorded data is analyzed to address individual traveler needs. 

In the early 90s, travel agencies online were not the modus operandi due to the absence of in-house computers at that time. As travel agents or tour operators were dependent on recommendations from existing customers with the same travel experience, attending industry events, and developing personal relationships with vendors through events to get the business going on.

Plus, travel was often booked by phone or via fax.

But now with easy access to the Internet, travel agents rely heavily on technological advances that allow their clients to make bookings online, followed by payments. Also, social media pages and informative websites of travel agencies furthermore give required information to their prospective travelers.

 

Social Media Driven Business:

The advent of the Internet resulted in the unprecedented vast volume of sharing of information through social media, blogs, and online discussion forum groups between consumers. Travelers from around the world share their travel experiences through reviews with others. As a result, travelers are becoming more aware of the trending and safe destinations. Travel agents can go one step ahead by using social media tools by starting their own blogs, establishing social media channels, establishing company profiles, and providing in-depth information about destinations to build relationships with potential and current clients.

Due to the digital evolution, it permits travel agents to look out for information, book, and confirm travel online. There is no need to maintain physical documents of clients and also, the clients don't need to be physically present to book their tours or make payments.

The whole process can be executed online from booking, payments, and confirmations, information can be sent via email to clients for the same.

Travel Tech is a Travel buddy:

In simplest terms, technology is employed to plan and book trips, helping customers in airline ticket booking, seeking hotel accommodation, car rentals, and many other travel-related activities.

Today, computerized reservation systems (CRSs) are employed where information of the customer can be stored in cloud-based platforms and that information can be retrieved anytime, streamlining the whole process efficiently.

Also, the travel industry can handle travel-related matters, everything from start to end. For travel agencies, travel technology automates everything in a process from bookings, finalizing payments, and executing back-office tasks, and on the other hand, also enables consumers to make their online bookings without a travel agent.

AI and Chatbots:

For eg: AI-powered tool Chatbots provide 24/7 customer support, additionally can make bookings, provide instant answers to FAQs, process payments, and carry conversations without human intervention.

Chatbots are new human buddies.

Thanks to machine learning, AI tools based on the preferences and interests of consumers provide insights and preferences regarding travel destinations. 

Wrap up!

Techsaga is an information technology-driven company helping travel agencies worldwide to be on track by implementing travel technology. Online Travel agencies are taking leverage of AI-powered automated processes to provide personalized services. We help travel agents in creating more customized vacation experiences, and stable relationships to customers through in-depth knowledge, catering to clients who need the expertise.

Blockchain Development: The Complete Guide to Getting Started | Teachsaga Corporations

 BLOCKCHAIN DEVELOPMENT:

A block is digital information or a digital record in a blockchain that is linked together using cryptography where information is kept discreet and secure. Collectively, these blocks create a chain equal to a public database. Distributed, decentralized public-ledger blockchain is a digital currency as a record-keeping system and offers low-cost transaction fees as well as being decentralized from government-issued currencies. 

Techsaga, a blockchain app development company, designs distributed ledger technology for both public and private blockchains, including custom tokens, individual nodes, hash algorithms, and architectures that can help increase the speed of completion and improve security. Blockchain helps to streamline and accelerate your business processes, increase protection against cyber threats and eliminate the roles of intermediaries. When data security is absent, Blockchain helps data to be stored collectively and is fragmented at the source.

What Is a Blockchain Developer?

Blockchain developers design and develop blockchain-based ledger systems for safe and secure digital transactions. 

Generally, two types of blockchain developers are :

Core Blockchain Developers

Core blockchain developers are responsible for the architecture for the secured financial system including copyright protection, digital voting, reward programs of the blockchain system. This involves handling security protocols, the design of the blockchain, and the consensus protocol. 

Core blockchain developers should have the following abilities:

• Capable of the designing framework, consensus protocol and blockchain security patterns, and network architecture

• Can supervise the entire network

• Excellent skills in programming languages like Rust, Go, C++, or Java to design blockchains.

Blockchain Software Developers

Blockchain software developers simply create decentralized blockchain applications, also referred to as dapps. Their role is contrary to that of a typical software developer. dapp developers must be familiar with mobile or web app development like React Native or Java and must be able to develop smart contracts using tools such as Truffle and Solidity.

Following abilities you should look out for in Blockchain developers:

• Application Development experience using smart contracts and web or mobile app development with blockchain technology

• Front-end programming expertise for building interactive dapps according to client requirements

• Back-end programming expertise for blockchain protocols

Reasons to hire a blockchain developer

Blockchain provides real-world solutions for your transactions or banking solutions like money transfer etc.  Blockchain helps to keep your credit card information confidential as no one can hack the system. Blockchain is not just an app but an entire distributed-ledger system where professionals who have expertise in the blockchain business have spent precious time learning it.

Techsaga, being a leading blockchain development company, offers pre-vetted, interviewed, skilled and trained developers or software professionals offers their expertise in the following areas:

• Smart Contracts

Techsaga offers smart contracts programs for blockchain ledger, providing decentralized network solutions for the e-commerce, banking sector, real estate, supply chain industry segments. With smart contracts enterprises can register loan requests, validate insurance eligibility and establish decentralized autonomous organizations (DAOs).

• Wallets & Exchange Applications

Techsaga provides a platform for managing blockchain applications including blockchain wallet applications and exchange platforms for desktops, mobile devices, and browser applications. 

• Blockchain Mining Solutions

Our Blockchain Development experts are highly proficient in building blockchain technologies from scratch and customizing existing blockchain solutions to create cryptocurrency-mining computer systems that are designed to improve distributed ledger technology security. We build high-quality & scalable decentralized applications that ensure security for large-scale enterprises and startups through software integrations, functionality modifications, and feature implementation.

OUR ASSISTANCE TO CUSTOMERS:

Techsaga offers best blockchain development services, helps businesses to get into the world of decentralization to consolidate, prioritize and build a multi-phase transformational road map. During implementation, we support you with the proofs of concept, pilot-scale, and full-scale blockchain implementations integrated with your organization and its value chain.

OUR PERSPECTIVES:

Both shared and distributed ledger in blockchain are substantial when transparency and visibility are considered, which is still not absolute for a few companies. Whereas companies that utilize traditional databases define user flows with restrictions to access data. This has been overcome in blockchain that allows every individual to view what the rest of the participants are doing with the shared ledger.

Our Blockchain Development Services includes,

• Cryptocurrency Exchange Solutions

• Cryptocurrency Development Services

• Ethereum Application Development

• Blockchain Development Solutions

• ICO Platforms

• Bitcoin App Development Services

• Blockchain Wallet Development Solutions

Blockchain-Based Solution:

Digital transactions are much faster, more reliable, and hence efficient. At the same time, digital record-keeping is much easier to store vital business assets, transactions ensuring traceability. 

Our skilled professionals integrate blockchain technology to boost the precision of orders from suppliers, product quality, track-and-traceability and enable manufacturers to fulfill delivery dates, improve product quality, and sell more.

Techsaga clients can take advantage of our blockchain solutions for travel that are built to increase brand loyalty, improve contract management, security, and personal identity, as well as to enhance revenue management, and ensure highly secure payments.

Social Media Tactics: A Guide To Increase Engagement & Brand Awareness | Techsaga Corporations

 “Change Is The Rule Of Nature” everyone is aware of this phrase. Updating ourselves with the new time and the techniques is what counts when you need to bring your brand to the front. When you move with time you grow. In an earlier time, there wasn’t any direct method to convey a message to the mass. At that time people convey their messages, photos with the help of letters which took a long time. 

Now with the changing era, we can share everything with someone with the help of social media, which is, of course, it is a great way to broadcast new things. 

Techsaga Corporations, a Digital Marketing Company holds decade-old expertise and offers digital marketing solutions, helping customers with trending marketing tools and forward-thinking strategies, enabling organizations to focus on agility, flexibility, and secure customer loyalty. 

Businesses want to give their presence on social media platforms like Facebook, Instagram, Twitter, Tumbler, Tinder, and many more. Everything comes with its merits and demerits. The digital media platform is very important for business it helps to increase brand at the global level, while it also has some limitations. Let’s see what are some tactics of social media that could help in your brand awareness. Let’s discuss interesting tactics and strategies to engage the digital audience.

1. Choose the best social media channels 

Before moving for the further discussion, track the audience and their social media platform. That means which social media platform is mostly used by people and categorize them correctly according to your business needs. According to research,

• 37% of teenagers use Instagram, and approx 84% of people use Facebook. 

• Connect your bigger organization with Linkedin. Linkedin is used by 27% of the professionals and mostly from 30- 49% are associated with business and brand owners. 

•  Twitter is mostly used by youngsters for the sales of their various types of brand promotion. 

• Use various kinds of tools to track the audience. Compare audience and their target like Linkedin audience want to have interacted with more education-based and business-oriented content as compared to Instagram users. 

Choose the best platform based on the requirements of the brand owners. Some of those in trending are: 

● Facebook 

● Instagram 

● Linkedin 

● Twitter

● Tumbler

Techsaga, the digital marketing experts company, has evolved with the ever-changing marketing strategy and biggest upcoming digital marketing trends for 2022.

2. Post excellent content 

A great digital marketer firstly focuses on their content. Since the value of fresh and knowledgeable content is priceless. It is a great strategy to first focus on the brand’s content. Engage your audience with powerful content for the long term. Post innovative, informative, engaging content regularly. Figure out the audience choice first and then try to make several video content. Youtube is the best example of video content because it increases digital audience by probably 200%.  

3. Track social media analytics 

To grow your business three basic point must be kept in your mind that is planning, executing, and tracking. 

Firstly, you need to plan your schema or structure carefully and mention all things which you want to execute, last but not the least, track and analyze your target. Tracking is the most important activity to regulate and maintain continuity in front of the digital audience. You can easily track and check reports, charts, and graphs to increase the chances of your brand promotion. 

Getting Digital Marketing Solution is not difficult but it is good only when you try to find out the right platform. Techsaga is a social media marketing company that gives reliable marketing and branding solutions for businesses to expand. 

4. Set the best time to post 

In this busy schedule, if you want to engage your audience, you must set a great time to post when the audience is active. 

For example, you target school or college-going students then you must post your content after 3 or during the break. And if you target office employees aged between 25-28 choose the best time after 6 pm. 

Maintain a social calendar to categorize your work efficiently. Set notification, best time hours, and separate tasks will be also helpful to customizing your timing. 

5. Target influencers and brands 

The most innovative strategies are nowadays influencer marketing. If you count the number of influencers in 2022 you will be astonished as the number always increase compared to the previous. Tag your content, images, videography, reels to specific brands and influencers that will be very useful to engage an audience and improve your brand promotion strategies.  

6. Create Ads 

Creating Ads is an ‘old is gold’ strategy to start your income from zero. Everyone starts up to choose the first technique to create their income and promote their brand through ads. From childhood, we have seen Ads on TV. It is a great method to connect the audience with brands. Now you can easily go through Facebook Ads, Instagram Ads, Google Ads, and more. It also helps to generate several audiences and generate income from the zero level. Customers start to purchase on digital platforms to their habit. Grasp your audience’s choice and move further along with planning accordingly. 

From all the above discussion, we can easily conclude that social media is the king of marketing nowadays. We spend more time on social media platforms as compared to others. So the best method to promote a brand is to make a perfect social media strategy, where you can broadcast content, images, and videos to your audience. Use various kinds of tools to track and analyze daily reports. It will be useful to reach the target audience. Don’t forget to get feedback and suggestions from your customers and audiences. Create a comment box and ask them to share their valuable feedback. It will be effective to gain a brand audience and give a good impression to the users. 

Techsaga Corporations is an Integrated brand promotion, and social media marketing company that leads you to bring your business to new heights of success.  

4 Reasons why Is Reputation Management Necessary For Business?

 In today’s digital age, every business needs an online reputation to thrive and grow. Whether it’s B2B or B2C business, consumers do their own research with the advent of the Internet to discover more about your brands. Discovery about your brand image leads to forming an opinion of you and your business and tipping the scales in one direction or the other.

Techsaga is an online reputation management company, which monitors and manages the online health of your brand. We are a renowned digital agency that offers ORM services and a wide range of digital marketing solutions, enabling clients to overcome the negative reputation and create a positive image for their products or services.

What Is Online Reputation Management (ORM)?

Online Reputation Management, is a digital tool aimed to conceptualize and create a positive impactful public perception of a brand, business, or person in the virtual world. Extensive ORM strategy includes monitoring reputation, addressing any content or customer feedback that could be damaging, and implementing strategies to build and enhance an entity's reputation.

ORM is also known as digital reputation management, where companies take control over the information people can see about you online. Plus, ORM activities include improving brands' image of their own website and communication channels, as well as removing obscene and negative content on third-party platforms, websites, and review sources. The ultimate goal is to make your brand credible and trustworthy among the customers, which would help in building a loyal customer base gradually.

Why Does My Brand Need Online Reputation Management?

Generally, users turn to Google to find any information such as a person, company, or product, so ORM focuses on taking control of your search results. Online reputation management, majorly controls your digital assets to give them the best shot to rank higher in search results, more chances to get viewed by users.

Page 1 in search results has more relevance. According to a Moz study in 2019, it was reported that the majority of searchers don’t go past page 1 in search results when looking for information about any entity or brand.A large chunk of searchers stick to the 10 results appearing on Page 1 and scan these results thoroughly to make a decision to click further on the most relevant search result or a website they trust.

Online reputation management for your brand is critically important. Perhaps, it depends on how efficient your ORM strategy is and how it can benefit your business.

1. Impact on Buying Decisions

Improper management of your online reputation can actually cost you your customer base. Because customers research online before making a final purchase decision, your brand can make it or break it the way the brand appears in their search results. Online reputation management is a health check of your digital presence, including a business quality check,  as 88% of consumers prefer online reviews to determine the reliability of your business.

2. Word-of-Mouth Matters in an Online Version:

Most of the online users treat online reviews as personal recommendations and trust them, if they find impeccable reviews, most likely they are going to buy your products or services. But what if someone posted a well-grounded negative comment, certainly that is going to hamper your brand image.

3. “Delete " don’t work for Negative Reviews

Everything in the world of the Internet is online, everything people are saying about your business is likely to stay online, and there are no chances of erasing negative opinions about your business from the history of the Internet. Also, promptly replying to customer queries in the comments section turns an unhappy customer into a loyal fan. According to a Lee Resource study, 70% of consumer complainants come back to your business after receiving a satisfying response and do business again. Furthermore, Harvard published studies that revealed that if customers' complaints get resolved within 5 minutes, then they are likely to have more chances to bring them back for future purchases from your business.

4. Right ORM provides a Valuable Feedback

Monitoring is crucial for your online reputation management. Start gaining some useful insights on customer satisfaction and feedback regarding your product or services. So in order to build your brands reputation, you should pay attention to what customers are talking about your business, before doing some polling, surveys, and getting customer feedback,

How to Manage and Enhance Your Brand’s Online Reputation with Techsaga?

ORM process varies from business to business, and successful online reputation management establishes key milestones to achieve the outcomes of an efficient ORM strategy. Techsaga, a top reputation management company offers highly effective business-transforming growth strategies that encompass the following:

• Influencing SERP results to deal with negative posts
• Promoting the brand image for a positive impact
• Enhancing interactions with the customers
• Monitoring the online reputation consistently
• 360-degree digital promotion solutions

Key Lessons:

Online reputation management creates an impression of your brand. Continuous ORM builds your reputation and affects your sales number for positive business growth in the long run. The goal of your online management strategy is to become likable and trustworthy among consumers.

The Role of Integrated Marketing Communication in Successful Branding | Techsaga Corporations

Customers across the globe are spoiled for choice. As matter of fact in the earlier days, it was just print or out-of-home advertising brick-mortar methods were used for advertising. Today, with increased digitization, numerous channels are available like TV, internet, mobile devices, leading to increased viewing means that companies will get a broader audience to convey messages about their brands. However, inconsistency can be dangerous hence, integrated marketing helps to send the same messages on all the platforms.

Techsaga is a brand management services provider that has created and handled branding activities for various prestigious clients. Helping companies to convince their prospects that you are the only clear-cut choice to fulfill their expectations through a multidimensional branding program.

What is Integrated Marketing?

Integrated marketing is a communication assortment platform for advertising, direct marketing, digital marketing, sales promotion, public relations, personal selling, and other marketing elements used to gain attention from a target market and customers.

In simple words, an integrated marketing strategy gives your brand a unique and distinctive voice across a variety of different channels.

How has Integrated Marketing evolved?

Integrated marketing of marketing elements or materials is an extremely valuable strategy, becoming a necessary component in maximizing ROI and profits earned by marketing materials. Integrated marketing “stand-alone” can make you stand out from the rest through an entire marketing and promotional campaign.

Understanding the differences between platforms

For the successful branding of your brand, you should be consistent with your message across your marketing campaign, also it is important to realize which platforms are better suited for different types of messaging as these share their own set of advantages and disadvantages.

Let’s understand it by example:

Twitter spreads messages with a clear and concise tone as well as compelling graphics or videos. On the other hand, email marketing campaigns are mostly cooped content with a call to action. So, lengthy messages will not work in the case of Twitter, whereas, an email for an email campaign that only contains 140 characters can be valid.

Consistency in a brand message to maintain identity is important.

One of the greatest advantages is consistent identity and brand loyalty through integrated marketing campaigns.

Think about a brand or company, you may notice that their marketing and promotional content like logo, messaging, tone, and the overall aesthetic is consistent across different platforms be it on billboards, tweets, or TV commercials.

Importance of Integrated Marketing Strategy

All brands advertise with an aim to get into their customers’ minds. But an enumerable number of ads these days on various channels makes it harder for customers to be remembered a day later. One way to solve this issue is consistency in sending the same messages for your brand for a long time on different channels. It is very obvious for a customer to remember the product name or brand name if seen on a billboard and then watching the same message online or on TV, will help them to remember for longer. Campaign performance improves when there is consistency, plus the same content can be used on other channels, preventing huge costs. So, basically, there is no need to create separate content for different platforms be it the company’s brochures, content to be given to salespersons, the same narrative that can be conveyed to customers. Customers can be familiar with your brand, improve their experience with the brand, and develop trust in the product. 

If an organization mentions the same features and content on all its advertising platforms, it would be easier for the customer to retain brand information for a longer time.

How Do Companies Benefit By Integrated Marketing?

Better Reach

The aim of any successful marketing plan is always to measure how many people have seen or heard them.  So integrated brand promotion enables companies to reach potential customers with a powerful message through different channels to get maximum coverage. 

 

Better Frequency 

Many studies from IIM Lucknow revealed that viewers must watch an ad at least seven times before taking any action. Integrated campaigns are launched on all platforms and different media. 

Gaining Trust Through Consistency:

Today’s customers are more aware and smart so they tend to cross-check about a product in more than one channel. They look at the product on various platforms like websites, reviews on social media channels, and social media accounts of a company before making a purchase decision. With integrated marketing, customer trust can be built by sending the same message, improving their confidence in the company and its products.

 

Doing More With Less

Integrated campaigns help you to save a lot of money as content creation for messages in all campaigns remains the same. This means that they don’t have to create different content for each channel, all they can do is make minor changes to suit the target audiences. Repackaging the same content for different media can help to reach a much larger audience. 

Removing the Clutter:

Since the rise of the Internet, it is becoming imperative for integrated marketing companies to incorporate the perspective of the consumer into every piece of promotional and marketing content which should be relevant, useful, consistent, purpose-solver, and aesthetically pleasing content.

Techsaga, an integrated brand management company, creates a cohesive, scalable, and consistent brand strategy to maintain brand identity through tailored-fit integrated marketing to increase overall awareness for your brand. Techsaga works on a customer-centered marketing approach so that your brand will break through the clutter and get recognized and remembered by your target market.