There is a huge difference between organic social media and paid social media and if you can understand the difference between the two, you’ll be able to take your business to a different level. The work process can be the same but their application is going to be different to attract the audience online. Therefore it becomes important for you to understand that both the types of social media work separately and their method of attracting the audience is also different. Before moving forward, it’s important that you understand the pros and cons of both and then decide upon whether you need to go through an organic social media platform or a paid social media platform.
Techsaga Corporations, a Digital Marketing Company implements affordable digital marketing techniques to equip effective digital marketing strategies to help businesses get the most out of their marketing budget.
As far as Covid 19 is concerned, it has surely increased the number of social media users and at present, more than 4.2 billion social media users are available worldwide. As far as spending related to paid social media platforms is concerned, According to a prediction, it is going to increase by 12 billion in 2025. Now let’s understand both the types of social media to really know which one can be better to promote your products and services:
Organic social media
It is related to any free content which is in the form of videos, photos, posts, stories, and memes that social media users share with their friends and colleagues. This is certainly going to be the best way to grab the attention of the customers online. If you go through writing blogs or any post, it is certainly going to engage your audience with your products and services and you’ll be able to build good relations with them online.
There are three types of followers who are going to be through your organic social media usage and the first type of followers will be those who get the products and services for the first time. The second type of followers will be your own followers who will be knowing already that you'll be sharing some posts related to your products and services. And the third type of people will be those who will be able to find you through your used hashtags.
What benefits are the businesses going to get through organic social media?
- Organic social media will be able to help you establish a brand personality and a unique identity online.
- You will also be able to build customer relationships by sharing informative content and interesting post with them.
- You will also be able to engage your customers in your post and they will be able to know more about you.
What are the pros of using organic social media?
Cost-effective
An organic social media platform is definitely going to be cost-effective since you’re not going to pay anything for that. You will have to wait for the content to reach your target audience.
You can engage and assist the customers
You’ll be able to engage with their customers online and they’ll be able to know more about your products and services.
Brand personality
It’s not just about engaging and making the content cost-effective, you’ll also be able to brand your product in such a way that you will have your unique identity.
Cons of organic social media
Time-consuming
Organic social media can certainly take lots of time and if you want your brand to be known in a good manner, you will have to wait for quite some time.
Different algorithms
Organic social media takes those types of algorithms which can work on different occasions and you cannot really rely on the algorithms because they keep changing and you never know when your content will be before the target audience.
Techsaga Corporations, a Social Media Marketing Company, helped in redefining the real-estate landscape through digitization and assisting real estate companies with their modified sales and communication strategies.
What is paid social media?
It involves payment to boost your content so that your content can become visible and may reach more and more people from the audience. You’ll be able to pay different platforms like YouTube, LinkedIn, Twitter, Facebook, and Instagram and they’ll be able to share your content with the target audience. There are people who are using different platforms and they will surely be able to see your content in terms of advertisement and those who are interested will surely contact you.
Pros of paid social media
Connecting with a new audience
You’ll be able to connect with the new audience in no time since you are going to pay for the content you are going to post for them.
Cost-effective
Paid social media is certainly going to be cost-effective since you are going to pay in the manner of cost per click which is known as CPC and it is certainly going to save your money.
Retargeting is beneficial
Cost per click also helps in retargeting the same audience to whom your content was shown and if they see your content, again and again, there will be a possibility that they may get interested and try to know more about that.
Cons of paid social media
No guarantee of a good return
You’ll be able to invest through paid social media but there’s no surety of getting a good return and that’s why it is one of the aspects you must consider in a great way.
It can also be time consuming
It can certainly be time-consuming because you never know when customers will be able to respond to the content they see and for that, you will have to wait patiently.
Which type of social media can be better for you?
It is according to the requirement that you should decide whether you need to go through organic social media or paid social media. If you feel that your businesses can thrive without having to pay, you should go through organic social media and you may wait for quite some time for the result to show up. If you want some instant results from the customers online, you can choose paid social media as well and see to it whether it is going to benefit you for a long time or not.
Techsaga Corporation, a Digital Marketing Company works on the terms of Accelerated adoption of cloud computing, unraveling the focussed strategies of social media, helping real estate developers to understand the pulse of their target audience and address their queries, feedback, and concerns in real-time.
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