Every business has a primary goal which is to increase their followers and conversions.However, as the world economy is getting competitive with each passing day, it is hard to get noticed by your prospects. Therefore, if you want your brand to stand out among others and outshine your brand– Client testimonials can do wonders and speak volumes.
Customer testimonials are vital for your ecommerce business, and serve as a form of affirmation for your products or services. Techsaga, is IT Company for E-commerce, understands that leveraging the digital strategies and right SEO strategies, online retailers can reap lucrative returns for their business.
Client testimonials is a social tool to increase conversions on your through social media. Client testimonials are also referred to as ‘social proof’. In other words,visitors can find value in your products and/or services if positive feedback is displayed on your website or social pages from other real-life customers. This helps prospects to make informed decision.
In this blog post, we’ll discuss why adding testimonials to your website can be valuable for your business?
Reviewing a book, an apparel or a hotel stay are common these days. And in numerous cases, customers probably receive countless emails asking them to write their experience in a review.
Therefore, reviews or testimonials hold more value to a business than you may think.
Dedicated Testimonials Page Can Make a Difference:
A dedicated testimonials page can prove to be a goldmine for your business as prospects who seek social proof to make purchase decisions can invest in your product/services, if convinced.
A dedicated page helps you to convince your prospects about your products or services that require a lot of investment, and you need more testimonials for them.
A dedicated testimonials page doesn’t need whims and fancies but the most important element on the page is content itself and golden words delivered by your happy customers.
Customer testimonials are one of the most important pieces of information on website and landing pages., from which prospects can get a clear idea about your brand. Good elaborative customer testimonials are 89% more effective in increasing conversions rates as compared to other social media tools.
Testimonials vs. Reviews.Key difference?
Client testimonials are different from user reviews. Reviews are simply the user's own independent opinion about the business, and their nature can be positive as well as negative, depending upon the experience. Contrary to that, testimonial is a carefully curated and crafted statement highlighting the positive experience about the product / service. Testimonials are garnered by the company asking their best customers to provide insights on their product/ services.
Client Testimonials: New-Age Social Tool Demonstrate Benefits
The goal of every testimonial proves credibility of your brand showing potential customers how previous customers satisfied with the product/ services. Prospects always prefer to know that the product has been tried and tested successfully by other customers and so they recommend it to others for future use. Testimonials should not be from an anonymous user.
Successful testimonial addresses 3 challenges:
1.Eliminates pre-purchase anxiety of prospects:
The testimonial should address the doubts, hesitations or difficulties they faced before they purchased your product.
2.Highlighting Post-Purchase satisfaction
The customer should share the results/ outcome of using that product, that they have used it. Customers should pinpoint how the product eliminated any of the negative pain points related to the benefits coming from this product.
3. Sharing the experience:
The customer should write how soon they achieved the results. Also emphasize on how insightful, confident, happier they felt after using your products.
It is pivotal to ask your existing customers to ask for a constructive review but since they may not speak or write lengthy testimonials because of a hectic schedule around them, they may ask your team to carefully create a script post. Team members can gather points over a quick call session and it will be imperative for you in crafting a successful testimonial which is authentic and powerful leading to strong positioning of your brand among your target audiences.
Customer Testimonials to Increase Customer Acquisition:
Social Media
Social media channels are the best platforms to share customer testimonials. Brands that share authentic user-generated content can build more trust among their user base with their social media pages like pages on Instagram, Facebook and LinkedIn. They provide opportunities to post customer testimonials alongside customer photos and profiles.
Search Engine Optimization
Search engines always hold weightage in terms of customer testimonials for a number of reasons. Customer- engagement through testimonial is a key factor for increased search ranking for your brand and to create hype.
Testimonials bring a fresh and honest perspective and present relevant content that proves to search engines customers are interacting with your brand.
Reviews generally contain long-tail keywords that customers are actually searching or googling.
Should exhibit meaningful understanding of the product.
E-commerce:
20% of eCommerce businesses lose their prospects due to an unclear product or service description. Therefore, Customer testimonials are a fantastic way to mitigate this issue and keep your customers buying.
Testimonials optimization helps in a way that generic testimonials should be represented and the content of each testimonial should be focussing on your product, another one on your customer service, and another on your reliability or responsiveness. More benefits demonstrate to prospects leading to more engagement which is likely to convert.
Most E-commerce businesses are too complicated and an experienced team like Techsaga, offers Integrated Brand Promotion Company, with the right tools and strategies to make everything work in your favor. If you think it’s time to create a niche for yourself in the market, collaborate with Techsaga for proper guidance and how you can leverage digital marketing, SEO services and advertising for better ROI.
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