Today, almost everyone seems to be trying to sell something online, and there is a constant impetus to increase traffic and conversions. This is because more and more people are using the Internet to find the products and services they need. That's why e-commerce is more important than ever for every business be it a retail industry, service industry, IT industry, or a simple e-commerce store. If you do not have a presence online you simply don’t even exist to more than half of your potential clients.
But in today’s cut-throat competition just having an online store is not enough in the e-commerce world, you need to take a step ahead to optimize your website and marketing tactics to get the most out of your e-commerce sales. Otherwise, your business will not be able to reach its full potential. To help you understand important factors to ace in the game of e-commerce marketing this blog unveils some notable points that will definitely help you grow your sales.
Here are 5 amazing marketing tips to help you boost your e-commerce sales-
- Include customer testimonials-
The best way to increase online sales is to include customer reviews and customer feedback on your site. If your website or your online store does not have any reviews on it customers are likely to bounce back in search of the reviews and once they bounce back they may never come back.
Online shoppers are 270% more likely to buy a product with a review than a product without a review. Most website e-commerce platforms have plugins for customer reviews, so setting this up isn't too difficult. Once this plugin is turned on, you can now encourage your customers to give their valuable feedback. To do this, send an automated message about 5 to7 days after the product is delivered. Other ways to request a review include posting on social media, mentioning features in the email newsletter, and notifying customers when they revisit the site for another purchase.
- Implement site security-
If your site appears unreliable and untrustworthy, no one is going to shop on your site. One of the first things you need to do is to use SSL to secure your site. This will change http: // to https: // and protect the data of the customers visiting your site.
Shoppers are now more apprehensive about cybersecurity than ever before. Over the last five years, the number of victims of credit card fraud has increased worldwide. Therefore, you should take as many steps as possible to protect your customer’s confidentiality and make sure to inform them about it. To inform your customers that your website trustworthy, display a security badge when you implement site security on your website. Along with this you also need to enhance the security of your site to protect online privacy, customer privacy and reduce potential downtime and data loss.
3. Take advantage of omnichannel marketing-
Bringing together a functional and secure e-commerce website is only the first step in generating revenue. The social media page settings are just the second. To get the most out of your marketing efforts at the lowest cost, you need to leverage all possible online platforms to create a seamless brand and customer experience.
Some examples are-
- Start a blog and post articles about your products and services. Blogs are great for SEO and are more likely to be found by online search. Additionally, your customers will show more interest in your website as they will be regularly connected to your product update through interesting blogs.
- Select some social media channels that match your brand and start posting content there as well. Keep your content casual and make sure you don't just push products and services. Mix in interesting and engaging posts as well.
- Start a mailing list and send your customers regular newsletters about company news and promotions. This is a great way to keep in touch with your most loyal customers.
- Most customers do a Google search on every business they might use, so setting up a Google My Business page should be included in your priority list (these aren't just for local search).
4. Test and analyze your strategy-
No one can understand it completely and correctly for the first time. Even if your first e-commerce strategy is successful, there is still room for improvement. That's why it's so important to continue testing to get the most out of your online store.
Some points to note are as follows:
- Ad campaign conversion rate: Identify working and non-working campaigns. You can then adjust for poorly performing campaigns or simply abandon them and focus on those that are performing best.
- Your Landing Page Conversion Rate: Are the people who landed on your website actually buying something, or are they simply bouncing away? Look at the numbers to see if there are any pages that can be improved to increase sales.
- Abandoned cart: How many people just add and leave items in their cart before making a purchase? If this number is high, it may indicate a problem with the checkout process.
A good strategy is to run multiple ads at once, including related landing pages, and then A / B test them to see which one produces the most conversions. This removes the guesswork from the equation and allows you to quickly see what's working.
5. Create a great shopping experience-
Increasing e-commerce sales isn’t just about directing customers to your website but making sure that you generate conversions. To do this, it’s important to provide customers with an optimum shopping experience.
You need to Make sure you have a suitable navigation system on your website. Customers should be able to quickly find what they are looking for. To make things even easier, incorporate search features to allow customers to type the name of the products they need. When someone is ready to buy, the process should be simple. Offer as many payment methods as possible like a credit card, PayPal, Apple Pay, etc., and make sure it's easy to follow the instructions.
Also, check out how an IT company for e-commerce like Techsaga can help you boost up your e-commerce sales and scale to the moon. Techsaga provides you with the most effective and advanced practices to make your e-commerce business stand out in the league. Some of them are-
- SEO- Our team unlocks a massive amount of SEO traffic
- Content Marketing- creative content shared on various blogging sites and other platforms
- Paid Media- Paid strategies with great ROI
Techsaga is an IT company for the retail industry, Health Care, Media, and Entertainment industry, Logistics and Transportation, Travel & Tourism, Banking & Finance, Education & E-learning, and many more. Visit our website for more info...
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